Skip to main content
Feedback to SSRN
Feedback
(required)
Email
(required)
Submit
Hidayat Ma'ruf
Universitas Islam Negeri Antasari, Banjarmasin
Learn more about SSRN Profiles
SCHOLARLY PAPERS
1
DOWNLOADS
97
TOTAL CITATIONS
0
Feedback
Scholarly Papers (1)
Sort by:
Paper Title, A-Z
Paper Title, Z-A
Author Name, A-Z
Author Name, Z-A
Date Posted, Ascending
Date Posted, Descending
Downloads, Ascending
Downloads, Descending
Citations, Ascending
Citations, Descending
Actions:
Email selected abstracts
View:
Selected
Original List
All Versions
Hide All Versions
All Abstracts
Hide All Abstracts
(Rank)
1.
The Effect of Brand Personality, Brand-Self Congruity, and Brand Love on E-WoM in Islamic Higher Education in Indonesia: A Mediating Effect of Brand Trust
Number of pages: 25
Posted: 25 Mar 2024
Ahmad Juhaidi
,
Syaifuddin Syaifuddin
,
Salamah Salamah
, Hidayat Ma'ruf,
Muhammad Yuseran
,
Shapiah Shapiah
,
Raihanatul Jannah
,
Mudhiah Mudhiah
,
Rinda Azmi Saputri
,
Nauriatul Muharramah
,
Mohammad Noor Fuady
,
Willy Ramadan
and
Risa Lisdariani
Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin and Lambung Mangkurat University
Downloads
97
(715,072)
View PDF
Download
Abstract:
Brand Love, Brand Personality, Brand Self-congruity, Brand Trust, e-WoM
Feedback
