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Syaifuddin Syaifuddin
Universitas Islam Negeri Antasari, Banjarmasin
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SCHOLARLY PAPERS
1
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Scholarly Papers (1)
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1.
The Effect of Brand Personality, Brand-Self Congruity, and Brand Love on E-WoM in Islamic Higher Education in Indonesia: A Mediating Effect of Brand Trust
Number of pages: 25
Posted: 25 Mar 2024
Ahmad Juhaidi
, Syaifuddin Syaifuddin,
Salamah Salamah
,
Hidayat Ma'ruf
,
Muhammad Yuseran
,
Shapiah Shapiah
,
Raihanatul Jannah
,
Mudhiah Mudhiah
,
Rinda Azmi Saputri
,
Nauriatul Muharramah
,
Mohammad Noor Fuady
,
Willy Ramadan
and
Risa Lisdariani
Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin and Lambung Mangkurat University
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Abstract:
Brand Love, Brand Personality, Brand Self-congruity, Brand Trust, e-WoM
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