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Risa Lisdariani

Lambung Mangkurat University

Banjarmasin

Indonesia

  • Lambung Mangkurat University

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Scholarly Papers (1)

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The Effect of Brand Personality, Brand-Self Congruity, and Brand Love on E-WoM in Islamic Higher Education in Indonesia: A Mediating Effect of Brand Trust

Number of pages: 25 Posted: 25 Mar 2024
Ahmad Juhaidi, Syaifuddin Syaifuddin, Salamah Salamah, Hidayat Ma'ruf, Muhammad Yuseran, Shapiah Shapiah, Raihanatul Jannah, Mudhiah Mudhiah, Rinda Azmi Saputri, Nauriatul Muharramah, Mohammad Noor Fuady, Willy Ramadan and Risa Lisdariani
Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin, Universitas Islam Negeri Antasari, Banjarmasin and Lambung Mangkurat University
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Brand Love, Brand Personality, Brand Self-congruity, Brand Trust, e-WoM