Author Page for Hui Yang

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Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services

Production and Operations Management, Forthcoming

Number of pages: 47 Posted: 15 Jul 2021 Last Revised: 30 Nov 2023

Tian Lu, Xianghua Lu, Hui Yang and Peter Yun Zhang

Arizona State University (ASU) - Department of Information Systems, Fudan University, School of Management, Fudan University and Massachusetts Institute of Technology (MIT)

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Abstract:

Raise the Expectation Bar and Lower the Tolerance? Effects of Being Listed in a Restaurant Guide on Customers' Online Rating Behavior

Number of pages: 65 Posted: 09 Mar 2026

Hui Yang, Xianghua Lu, Liangfei Qiu and Yicheng Zhang

School of Management, Fudan University, Fudan University - School of Management, University of Florida - Warrington College of Business Administration and Huazhong Universtiy of Science and Technology

Downloads 86

Abstract:

Routine or Exploration? How Non-Personalized Recommendation Affects Consumers’ Variety-Seeking Behaviors

Posted: 06 Feb 2024 Last Revised: 25 Jan 2025

Hui Yang, Qili Wang, Xianghua Lu and Liangfei Qiu

School of Management, Fudan University, Ohio State University (OSU) - Fisher College of Business, Fudan University - School of Management and University of Florida - Warrington College of Business Administration

Hui Yang

School of Management, Fudan University

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Scholarly Papers (3)

Being Emotionally Supportive: Exploring the Value of Emotional Appeals Retargeting in Recovering Consumers of Financial Services

Abstract:

Raise the Expectation Bar and Lower the Tolerance? Effects of Being Listed in a Restaurant Guide on Customers' Online Rating Behavior

Abstract:

Routine or Exploration? How Non-Personalized Recommendation Affects Consumers’ Variety-Seeking Behaviors

Abstract: