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Elena Anastasiadou

affiliation not provided to SSRN

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Business Actor Engagement: Exploring its Antecedents and Types

Industrial Marketing Management
Number of pages: 40 Posted: 21 Aug 2021
Peter Ekman, Jimmie Röndell, Elena Anastasiadou, Christian Kowalkowski, Randle D. Raggio and Steven Thompson
Malardalen University, affiliation not provided to SSRN, affiliation not provided to SSRN, Linkoping University - Department of Management and Engineering Division, Robins School of Business, University of Richmond and affiliation not provided to SSRN
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Abstract:

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customer engagement; actor engagement; engagement disposition; engagement connectedness; engagement initiative; valence