Randle D. Raggio

Robins School of Business, University of Richmond

Assistant Professor of Marketing

Richmond, VA 23173

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 14,421

SSRN RANKINGS

Top 14,421

in Total Papers Downloads

3,291

CITATIONS

2

Scholarly Papers (5)

1.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Number of pages: 28 Posted: 04 Apr 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 2,389 (5,291)

Abstract:

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brand equity, brand value, marketing strategy

2.

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Number of pages: 47 Posted: 29 Mar 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 900 (25,089)
Citation 1

Abstract:

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branding, brand equity

3.

Country Market Collection: A Case of Channel Conflict

Darden Case No. UVA-M-0942
Number of pages: 4 Posted: 20 Nov 2017
Kimberly Whitler and Randle D. Raggio
University of Virginia - Darden School of Business and Robins School of Business, University of Richmond
Downloads 1 (648,804)
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Abstract:

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furniture, exclusive rights, brand equity, quality, brand promotion, online retail

4.

Absolut Vodka: The Spirit of a Brand

Darden Case No. UVA-M-0832
Number of pages: 15 Posted: 30 May 2017
Rajkumar Venkatesan, Randle D. Raggio and Katherine Noel
University of Virginia - Darden School of Business, Robins School of Business, University of Richmond and affiliation not provided to SSRN
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Abstract:

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product line extension

5.

Pitching J.Crew Maternity Apparel to Mickey Drexler

Darden Case No. UVA-M-0854
Number of pages: 19 Posted: 30 May 2017
University of Virginia - Darden School of Business, Robins School of Business, University of Richmond, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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new market, purchasing behavior, brand positioning