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Randle D. Raggio

Robins School of Business, University of Richmond

Assistant Professor of Marketing

Richmond, VA 23173

United States

  • Robins School of Business, University of Richmond

    • Email
    • Tel: 804-289-8593
SCHOLARLY PAPERS

6

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6

Scholarly Papers (6)

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1.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Number of pages: 28 Posted: 04 Apr 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 2,632 (12,987)
Citation 4

Abstract:

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brand equity, brand value, marketing strategy

2.

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Number of pages: 47 Posted: 29 Mar 2006
Randle D. Raggio and Robert P. Leone
Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
Downloads 988 (57,604)
Citation 2

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branding, brand equity

3.

Absolut Vodka: The Spirit of a Brand

Darden Case No. UVA-M-0832
Number of pages: 15 Posted: 30 May 2017
Rajkumar Venkatesan, Randle D. Raggio and Katherine Noel
University of Virginia - Darden School of Business, Robins School of Business, University of Richmond and affiliation not provided to SSRN
Downloads 44 (1,133,231)
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product line extension

4.

Business Actor Engagement: Exploring its Antecedents and Types

Industrial Marketing Management
Number of pages: 40 Posted: 21 Aug 2021
Peter Ekman, Jimmie Röndell, Elena Anastasiadou, Christian Kowalkowski, Randle D. Raggio and Steven Thompson
Malardalen University, affiliation not provided to SSRN, affiliation not provided to SSRN, Linkoping University - Department of Management and Engineering Division, Robins School of Business, University of Richmond and affiliation not provided to SSRN
Downloads 36 (1,236,159)

Abstract:

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customer engagement; actor engagement; engagement disposition; engagement connectedness; engagement initiative; valence

5.

Pitching J.Crew Maternity Apparel to Mickey Drexler

Darden Case No. UVA-M-0854
Number of pages: 19 Posted: 30 May 2017
Paul Farris, Randle D. Raggio, Patrick DesMarteau, Alex Mazakov and Lindsay Murphy
University of Virginia - Darden School of Business, Robins School of Business, University of Richmond, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 13 (1,518,554)
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new market, purchasing behavior, brand positioning

6.

Country Market Collection: A Case of Channel Conflict

Darden Case No. UVA-M-0942
Number of pages: 4 Posted: 20 Nov 2017 Last Revised: 03 Dec 2021
Kimberly A. Whitler and Randle D. Raggio
University of Virginia - Darden School of Business and Robins School of Business, University of Richmond
Downloads 10 (1,541,665)
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furniture, exclusive rights, brand equity, quality, brand promotion, online retail