Rajkumar Venkatesan

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=5808

SCHOLARLY PAPERS

35

DOWNLOADS
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4,912

SSRN CITATIONS
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SSRN RANKINGS

Top 40,530

in Total Papers Citations

14

CROSSREF CITATIONS

2

Scholarly Papers (35)

1.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
Paul Farris, Amy Lemley and Rajkumar Venkatesan
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,310 (16,055)
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Abstract:

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Megacities, China, Indonesia, environment analysis, promotion, price, segment, targeting, positioning, pricing, marketing strategy

2.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,038 (22,756)
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Abstract:

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marketing strategy basic

3.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763
Number of pages: 17 Posted: 21 Feb 2020
Gian Domenico Sarolli and Rajkumar Venkatesan
Drew University Dept. of Economics and University of Virginia - Darden School of Business
Downloads 652 (43,550)

Abstract:

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consumer behavior, marketing

4.

Empirical Analysis of the Business Value of Recommender Systems

Number of pages: 40 Posted: 24 Jan 2007
University of Connecticut, University of Connecticut - Department of Operations & Information Management, Indiana University South Bend - School of Business and Economics, University of Virginia - Darden School of Business and University of Connecticut - Department of Operations & Information Management
Downloads 611 (47,429)
Citation 6

Abstract:

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Recommender Systems, Digital Word of Mouth, Electronic Commerce, Collaborative Filtering, Experience Goods, System of Equations

5.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 350 (93,543)
Citation 3

Abstract:

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

6.

Cluster Analysis for Segmentation

Darden Case No. UVA-M-0748
Number of pages: 7 Posted: 21 Oct 2008 Last Revised: 09 Apr 2018
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 296 (112,502)
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marketing research, cluster analysis, marketing analytics, segmentation, multivariate analysis

7.

French Roast: Consumer Responses to International Conflict - Evidence from Supermarket Scanner Data

Review of Economics and Statistics, Forthcoming
Number of pages: 88 Posted: 23 Sep 2010 Last Revised: 13 Jan 2015
Sonal S. Pandya and Rajkumar Venkatesan
University of Virginia and University of Virginia - Darden School of Business
Downloads 203 (163,958)
Citation 10

Abstract:

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consumer animosity, interstate conflict, supermarket sales, country of origin marketing

8.

Do Market Characteristics Impact the Relationship between Retailer Characteristics and Online Prices?

Number of pages: 36 Posted: 26 Jan 2006
Rajkumar Venkatesan, Kumar Mehta and Ravi Bapna
University of Virginia - Darden School of Business, George Mason University - Department of Information Systems and Operations Management and Indian School of Business
Downloads 121 (252,863)
Citation 3

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Online Pricing, Hierarchical Linear Models

9.

Svedka Vodka (a)

Darden Case No. UVA-M-0774
Number of pages: 16 Posted: 07 Apr 2010
Paul Farris, Rajkumar Venkatesan and Ivy Zuckerman
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 103 (283,432)
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vodka beverage launch distribution channels, marketing communications

10.

Metrics for Projecting the Return on Customer Acquisition Investments

Number of pages: 55 Posted: 06 Feb 2019 Last Revised: 05 Sep 2019
Neil Thomas Bendle, Paul Farris and Rajkumar Venkatesan
University of Western Ontario - Marketing Area Group, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 84 (322,861)

Abstract:

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CLV, MROI, Acquisition, Retention, Marketing Strategy, Analytical Models

11.

Catalina Marketing Corporation: Developing a Retailer Value Proposition

Darden Case No. UVA-M-0764
Number of pages: 15 Posted: 16 Jun 2009
Rajkumar Venkatesan and Ingmar Leliveld
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 84 (322,861)
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value proposition, video, business to business, b2b, retail, customer

12.

Ukrop's Savings Spot

Darden Case No. UVA-M-0753
Number of pages: 15 Posted: 16 Jun 2009
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 19 (574,150)
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Customer Loyalty, Return on Investment, Price Promotions, ROI

13.

Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?

Darden Case No. UVA-M-0897
Number of pages: 6 Posted: 30 May 2017
Shea Gibbs and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 6 (663,389)
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text mining, sentiment analysis, data mining, data analysis, regression analysis

14.

Segmentation at Sticks Kebob Shop

Darden Case No. UVA-M-0866
Number of pages: 10 Posted: 30 May 2017 Last Revised: 20 Oct 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 6 (663,389)
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marketing analytics, restaurant, expansion, advertising and promotion, survey, expansion

15.

Advertising Experiments at the Ohio Art Company

Darden Case No. UVA-M-0752
Number of pages: 12 Posted: 30 May 2017
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 6 (663,389)
Citation 1
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Abstract:

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advertising

16.

Netflix, Inc.: The Customer Strikes Back

Darden Case No. UVA-M-0834
Number of pages: 7 Posted: 30 May 2017
Rajkumar Venkatesan and Daniel Shively
University of Virginia - Darden School of Business and Independent
Downloads 5 (670,713)
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perceptual market map, customer retention, customer lifetime value, CLV

17.

Paid Search Advertising

Darden Case No. UVA-M-0860
Number of pages: 12 Posted: 30 May 2017 Last Revised: 25 May 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3 (686,484)
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paid search, digital marketing, search engine marketing, customer lifetime value, advertising, internet marketing, social media, Google, AdWords

18.

Absolut Vodka: The Spirit of a Brand

Darden Case No. UVA-M-0832
Number of pages: 15 Posted: 30 May 2017
Rajkumar Venkatesan, Randle D. Raggio and Katherine Noel
University of Virginia - Darden School of Business, Robins School of Business, University of Richmond and affiliation not provided to SSRN
Downloads 3 (686,484)
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Abstract:

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product line extension

19.

Automation of Marketing Models

Darden Case No. UVA-M-0965
Number of pages: 9 Posted: 27 Nov 2018
Rajkumar Venkatesan, Jenny Craddock and Noreen Nagji
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (696,584)
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artificial intelligence, machine learning, deep learning, marketing analytics, automated marketing

20.

Tackling Low Completion Rates—A Compare.Com Conundrum (a)

Darden Case No. UVA-M-0947
Number of pages: 17 Posted: 01 Jun 2018 Last Revised: 17 Aug 2018
Rajkumar Venkatesan, Jenny Craddock and Kyle Brodie
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (696,584)
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marketing, a/b testing, purchase funnel, customer retention, agile development, data analytics, test-and-learn

21.

A Resource-Allocation Perspective for Marketing Analytics

Darden Case No. UVA-M-0861
Number of pages: 9 Posted: 30 May 2017 Last Revised: 26 Oct 2019
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (696,584)
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marketing analytics, resource allocation, marketing strategy, optimization, channel marketing

22.

Implementing Marketing Analytics

Darden Case No. UVA-M-0869
Number of pages: 8 Posted: 30 May 2017 Last Revised: 26 Oct 2019
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (696,584)
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marketing analytics, big data, resource allocation, return on marketing investment, ROMI, organizational change

23.

Vinconnect, Inc.: Digital Marketing Strategy

Darden Case No. UVA-M-0864
Number of pages: 16 Posted: 30 May 2017
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 1 (708,849)
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direct-to-consumer sales, digital marketing, direct sales, DTC sales, email marketing, e-mail marketing, list testing, marketing strategy, conversion rate, marketing conversion, sales conversion, online marketing, big data

24.

Transformation of Marketing at the Ohio Art Company (a)

Darden Case No. UVA-M-0833
Number of pages: 6 Posted: 30 May 2017
Paul Farris, Rajkumar Venkatesan and Dustin Moon
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1 (708,849)
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Abstract:

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advertising, return on marketing

25.

The Tata Nano: The People's Car (Abridged)

Darden Case No. UVA-M-0850
Number of pages: 6 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (708,849)
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environment analysis, positioning, international markets, innovative distribution

26.

Multiple Regression and Marketing-Mix Models

Darden Case No. UVA-M-0855
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (708,849)
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omitted-variable bias, regression, multiple linear regression, linear regression

27.

Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?

Darden Case No. UVA-M-0967
Number of pages: 1 Posted: 11 Feb 2019 Last Revised: 25 Jul 2020
Rajkumar Venkatesan and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (726,980)
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marketing, strategy, Ford, self-driving cars, autonomous vehicles, F-Series, F-150, brand loyalty, advertising, product placement, brand associations, Tesla, Google, Uber, AI, artificial intelligence, algorithms, software-first business model, automation

28.

Designing Marketing Experiments

Darden Case No. UVA-M-0839
Number of pages: 7 Posted: 20 Oct 2018 Last Revised: 27 Nov 2018
Rajkumar Venkatesan
University of Virginia - Darden School of Business
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causality, demand effect, natural, before-after, after-only

29.

Picante Mexican Grill: A New Delhi Experience

Darden Case No. UVA-OM-1520
Number of pages: 14 Posted: 01 Jun 2017
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Picante Mexican Grill, Chipotle, burrito, expansion, staffing, centralized production, start-up, start up, entrepreneur, restaurant, fast food, fast-food, revenue rent ratio, vegetarian, staffing, assembly line, scaling a start up, expansion

30.

Shri Mahila Griha Udyog Lijjat Papad: It's a Women-Only Business

Darden Case No. UVA-OB-1091
Number of pages: 11 Posted: 30 May 2017
Lynn Isabella, Gerry Yemen, Nirja Mattoo, Rajkumar Venkatesan and Andrew Wicks
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Growth, strategy, capabilities, global business, export, competition, ethics, operating goals

31.

Leonardo: Indianizing Olive Oil

Darden Case No. UVA-M-0904
Number of pages: 12 Posted: 30 May 2017
Rajkumar Venkatesan, Paul Farris and Gerry Yemen
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Brand building, brand awareness, positioning, marketing channels, product launch, trial and repeat purchase

32.

Logistic Regression

Darden Case No. UVA-M-0859
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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logistic regression, linear regression, dummy variable, consumer utility, binomial logistic regression, binomial regression, odds ratio, regression probabilities, marketing metrics, marketing analytics

33.

The Times of India: Start the Presses

Darden Case No. UVA-M-0877
Number of pages: 22 Posted: 30 May 2017
Rajkumar Venkatesan and Gerry Yemen
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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newspaper, India, revenue, strategy, print, metro, growth, readership, youth

34.

Cardagin: Local Mobile Rewards

Darden Case No. UVA-M-0825
Number of pages: 14 Posted: 30 May 2017
Rajkumar Venkatesan, Kelly Ateya and Adam Harr
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
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network effects, merchant, coupon, mobile, redemption, loyalty

35.

Design of Price and Advertising Elasticity Models

Darden Case No. UVA-M-0805
Number of pages: 12 Posted: 30 May 2017
Rajkumar Venkatesan and Paul Farris
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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market response models, price elasticity, advertising elasticity, marketing mix, marketing-mix regression