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Rajkumar Venkatesan

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=5808

  • University of Virginia - Darden School of Business

SCHOLARLY PAPERS

35

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6,939

TOTAL CITATIONS

63

Scholarly Papers (35)

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1.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
Paul Farris, Amy Lemley and Rajkumar Venkatesan
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,325 (37,741)
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Megacities, China, Indonesia, environment analysis, promotion, price, segment, targeting, positioning, pricing, marketing strategy

2.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763
Number of pages: 17 Posted: 21 Feb 2020
Gian Domenico Sarolli and Rajkumar Venkatesan
Drew University Dept. of Economics and University of Virginia - Darden School of Business
Downloads 1,212 (43,019)

Abstract:

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consumer behavior, marketing

3.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 10 Nov 2021
Paul Farris, Mark E. Parry, Neil Borden, Rajkumar Venkatesan and Kathryn Sharpe
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,050 (52,906)
Citation 1
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marketing strategy basic

4.

Empirical Analysis of the Business Value of Recommender Systems

Number of pages: 40 Posted: 24 Jan 2007
Robert Garfinkel, Ram D. Gopal, Bhavik K. Pathak, Rajkumar Venkatesan and Fang Yin
University of Connecticut, University of Connecticut - Department of Operations & Information Management, Indiana University South Bend - School of Business and Economics, University of Virginia - Darden School of Business and University of Connecticut - Department of Operations & Information Management
Downloads 771 (80,793)
Citation 10

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Recommender Systems, Digital Word of Mouth, Electronic Commerce, Collaborative Filtering, Experience Goods, System of Equations

5.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
Nicholas H. Lurie, Jonah A. Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte Mason, David M. Muir, Grant M. Packard, Joseph Pancras, Ann Schlosser, Baohong Sun and Rajkumar Venkatesan
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Peking University - Guanghua School of Management, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business and University of Virginia - Darden School of Business
Downloads 466 (153,016)
Citation 8

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

6.

Downloads 232 (182,042)

Darden Case No.
Number of pages: 1 Posted: 30 May 2017 Last Revised: 28 Aug 2020
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 232 (326,528)

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7.

French Roast: Consumer Responses to International Conflict - Evidence from Supermarket Scanner Data

Review of Economics and Statistics, Forthcoming
Number of pages: 88 Posted: 23 Sep 2010 Last Revised: 13 Jan 2015
Sonal S. Pandya and Rajkumar Venkatesan
University of Virginia and University of Virginia - Darden School of Business
Downloads 348 (214,362)
Citation 40

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consumer animosity, interstate conflict, supermarket sales, country of origin marketing

8.

Cluster Analysis for Segmentation

Darden Case No. UVA-M-0748
Number of pages: 7 Posted: 21 Oct 2008 Last Revised: 10 Nov 2021
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 322 (233,602)
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marketing research, cluster analysis, marketing analytics, segmentation, multivariate analysis

9.

A Resource-Allocation Perspective for Marketing Analytics

Downloads 58 (310,057)

Darden Case No.
Number of pages: 1 Posted: 30 May 2017 Last Revised: 28 Aug 2020
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 58 (996,491)

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10.

Metrics for Projecting the Return on Customer Acquisition Investments

Number of pages: 55 Posted: 06 Feb 2019 Last Revised: 05 Sep 2019
Neil Thomas Bendle, Paul Farris and Rajkumar Venkatesan
University of Western Ontario - Marketing Area Group, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 242 (315,246)

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CLV, MROI, Acquisition, Retention, Marketing Strategy, Analytical Models

11.

Do Market Characteristics Impact the Relationship between Retailer Characteristics and Online Prices?

Number of pages: 36 Posted: 26 Jan 2006
Rajkumar Venkatesan, Kumar Mehta and Ravi Bapna
University of Virginia - Darden School of Business, Donald G. Costello College of Business at George Mason University and Indian School of Business
Downloads 168 (447,215)
Citation 3

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Online Pricing, Hierarchical Linear Models

12.

Svedka Vodka (a)

Darden Case No. UVA-M-0774
Number of pages: 16 Posted: 07 Apr 2010
Paul Farris, Rajkumar Venkatesan and Ivy Zuckerman
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 111 (635,507)
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vodka beverage launch distribution channels, marketing communications

13.

Catalina Marketing Corporation: Developing a Retailer Value Proposition

Darden Case No. UVA-M-0764
Number of pages: 15 Posted: 16 Jun 2009
Rajkumar Venkatesan and Ingmar Leliveld
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 104 (669,616)
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value proposition, video, business to business, b2b, retail, customer

14.

Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?

Darden Case No. UVA-M-0967
Number of pages: 1 Posted: 11 Feb 2019 Last Revised: 10 Nov 2021
Rajkumar Venkatesan and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 96 (709,832)
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marketing, strategy, Ford, self-driving cars, autonomous vehicles, F-Series, F-150, brand loyalty, advertising, product placement, brand associations, Tesla, Google, Uber, AI, artificial intelligence, algorithms, software-first business model, automation

15.

Absolut Vodka: The Spirit of a Brand

Darden Case No. UVA-M-0832
Number of pages: 15 Posted: 30 May 2017
Rajkumar Venkatesan, Randle D. Raggio and Katherine Noel
University of Virginia - Darden School of Business, Robins School of Business, University of Richmond and affiliation not provided to SSRN
Downloads 44 (1,133,231)
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Abstract:

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product line extension

16.

Advertising Experiments at the Ohio Art Company

Darden Case No. UVA-M-0752
Number of pages: 12 Posted: 30 May 2017
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 31 (1,304,549)
Citation 1
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advertising

17.

Shri Mahila Griha Udyog Lijjat Papad: It's a Women-Only Business

Darden Case No. UVA-OB-1091
Number of pages: 11 Posted: 30 May 2017
Lynn A. Isabella, Gerry Yemen, Nirja Mattoo, Rajkumar Venkatesan and Andrew C. Wicks
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 29 (1,332,057)
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Growth, strategy, capabilities, global business, export, competition, ethics, operating goals

18.

Ukrop's Savings Spot

Darden Case No. UVA-M-0753
Number of pages: 15 Posted: 16 Jun 2009
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 29 (1,332,057)
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Customer Loyalty, Return on Investment, Price Promotions, ROI

19.

Automation of Marketing Models

Darden Case No. UVA-M-0965
Number of pages: 9 Posted: 27 Nov 2018
Rajkumar Venkatesan, Jenny Craddock and Noreen Nagji
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 26 (1,372,601)
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artificial intelligence, machine learning, deep learning, marketing analytics, automated marketing

20.

Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?

Darden Case No. UVA-M-0897
Number of pages: 6 Posted: 30 May 2017
Shea Gibbs and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 25 (1,385,945)
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text mining, sentiment analysis, data mining, data analysis, regression analysis

21.

Segmentation at Sticks Kebob Shop

Darden Case No. UVA-M-0866
Number of pages: 10 Posted: 30 May 2017 Last Revised: 10 Nov 2021
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 25 (1,385,945)
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marketing analytics, restaurant, expansion, advertising and promotion, survey, expansion

22.

Paid Search Advertising

Darden Case No. UVA-M-0860
Number of pages: 12 Posted: 30 May 2017 Last Revised: 10 Nov 2021
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 21 (1,436,435)
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paid search, digital marketing, search engine marketing, customer lifetime value, advertising, internet marketing, social media, Google, AdWords

23.

Multiple Regression and Marketing-Mix Models

Darden Case No. UVA-M-0855
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 21 (1,436,435)
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omitted-variable bias, regression, multiple linear regression, linear regression

24.

Designing Marketing Experiments

Darden Case No. UVA-M-0839
Number of pages: 7 Posted: 20 Oct 2018 Last Revised: 10 Nov 2021
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 19 (1,459,862)
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causality, demand effect, natural, before-after, after-only

25.

Tackling Low Completion Rates—A Compare.Com Conundrum (a)

Darden Case No. UVA-M-0947
Number of pages: 17 Posted: 01 Jun 2018 Last Revised: 10 Nov 2021
Rajkumar Venkatesan, Jenny Craddock and Kyle Brodie
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 19 (1,459,862)
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marketing, a/b testing, purchase funnel, customer retention, agile development, data analytics, test-and-learn

26.

Netflix, Inc.: The Customer Strikes Back

Darden Case No. UVA-M-0834
Number of pages: 7 Posted: 30 May 2017
Rajkumar Venkatesan and Daniel Shively
University of Virginia - Darden School of Business and Independent
Downloads 19 (1,459,862)
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perceptual market map, customer retention, customer lifetime value, CLV

27.

Design of Price and Advertising Elasticity Models

Darden Case No. UVA-M-0805
Number of pages: 12 Posted: 30 May 2017
Rajkumar Venkatesan and Paul Farris
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 19 (1,459,862)
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market response models, price elasticity, advertising elasticity, marketing mix, marketing-mix regression

28.

Vinconnect, Inc.: Digital Marketing Strategy

Darden Case No. UVA-M-0864
Number of pages: 16 Posted: 30 May 2017
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 17 (1,481,165)
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direct-to-consumer sales, digital marketing, direct sales, DTC sales, email marketing, e-mail marketing, list testing, marketing strategy, conversion rate, marketing conversion, sales conversion, online marketing, big data

29.

Leonardo: Indianizing Olive Oil

Darden Case No. UVA-M-0904
Number of pages: 12 Posted: 30 May 2017
Rajkumar Venkatesan, Paul Farris and Gerry Yemen
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 15 (1,500,778)
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Brand building, brand awareness, positioning, marketing channels, product launch, trial and repeat purchase

30.

Transformation of Marketing at the Ohio Art Company (a)

Darden Case No. UVA-M-0833
Number of pages: 6 Posted: 30 May 2017
Paul Farris, Rajkumar Venkatesan and Dustin Moon
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 15 (1,500,778)
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advertising, return on marketing

31.

Picante Mexican Grill: A New Delhi Experience

Darden Case No. UVA-OM-1520
Number of pages: 14 Posted: 01 Jun 2017
Gal Raz, Elliott N. Weiss, Rajkumar Venkatesan, Samuel E. Bodily and Gerry Yemen
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 13 (1,518,554)
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Picante Mexican Grill, Chipotle, burrito, expansion, staffing, centralized production, start-up, start up, entrepreneur, restaurant, fast food, fast-food, revenue rent ratio, vegetarian, staffing, assembly line, scaling a start up, expansion

32.

Logistic Regression

Darden Case No. UVA-M-0859
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 12 (1,526,714)
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logistic regression, linear regression, dummy variable, consumer utility, binomial logistic regression, binomial regression, odds ratio, regression probabilities, marketing metrics, marketing analytics

33.

The Times of India: Start the Presses

Darden Case No. UVA-M-0877
Number of pages: 22 Posted: 30 May 2017
Rajkumar Venkatesan and Gerry Yemen
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 12 (1,526,714)
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newspaper, India, revenue, strategy, print, metro, growth, readership, youth

34.

Cardagin: Local Mobile Rewards

Darden Case No. UVA-M-0825
Number of pages: 14 Posted: 30 May 2017
Rajkumar Venkatesan, Kelly Ateya and Adam Harr
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 12 (1,526,714)
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network effects, merchant, coupon, mobile, redemption, loyalty

35.

The Tata Nano: The People's Car (Abridged)

Darden Case No. UVA-M-0850
Number of pages: 6 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 11 (1,534,404)
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environment analysis, positioning, international markets, innovative distribution