Rajkumar Venkatesan

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=5808

SCHOLARLY PAPERS

35

DOWNLOADS
Rank 9,589

SSRN RANKINGS

Top 9,589

in Total Papers Downloads

4,716

CITATIONS

0

Scholarly Papers (35)

1.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
Paul Farris, Amy Lemley and Rajkumar Venkatesan
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,310 (13,971)
  • Add to Cart

Abstract:

Loading...

Megacities, China, Indonesia, environment analysis, promotion, price, segment, targeting, positioning, pricing, marketing strategy

2.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,036 (19,929)
  • Add to Cart

Abstract:

Loading...

marketing strategy basic

3.

Netflix, Inc.: DVD Wars

Darden Case No. UVA-M-0763
Number of pages: 17 Posted: 16 Jun 2009
Gian Domenico Sarolli and Rajkumar Venkatesan
Drew University Dept. of Economics and University of Virginia - Darden School of Business
Downloads 601 (42,684)

Abstract:

Loading...

consumer behavior, marketing

4.

Empirical Analysis of the Business Value of Recommender Systems

Number of pages: 40 Posted: 24 Jan 2007
University of Connecticut, University of Connecticut - Department of Operations & Information Management, Indiana University South Bend - School of Business and Economics, University of Virginia - Darden School of Business and University of Connecticut - Department of Operations & Information Management
Downloads 585 (44,291)

Abstract:

Loading...

Recommender Systems, Digital Word of Mouth, Electronic Commerce, Collaborative Filtering, Experience Goods, System of Equations

5.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Independent and University of Virginia - Darden School of Business
Downloads 334 (87,520)

Abstract:

Loading...

Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

6.

Cluster Analysis for Segmentation

Darden Case No. UVA-M-0748
Number of pages: 7 Posted: 21 Oct 2008 Last Revised: 09 Apr 2018
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 295 (100,292)
  • Add to Cart

Abstract:

Loading...

marketing research, cluster analysis, marketing analytics, segmentation, multivariate analysis

7.

French Roast: Consumer Responses to International Conflict - Evidence from Supermarket Scanner Data

Review of Economics and Statistics, Forthcoming
Number of pages: 88 Posted: 23 Sep 2010 Last Revised: 13 Jan 2015
Sonal S. Pandya and Rajkumar Venkatesan
University of Virginia and University of Virginia - Darden School of Business
Downloads 184 (160,198)

Abstract:

Loading...

consumer animosity, interstate conflict, supermarket sales, country of origin marketing

8.

Do Market Characteristics Impact the Relationship between Retailer Characteristics and Online Prices?

Number of pages: 36 Posted: 26 Jan 2006
Rajkumar Venkatesan, Kumar Mehta and Ravi Bapna
University of Virginia - Darden School of Business, George Mason University - Department of Information Systems and Operations Management and Indian School of Business
Downloads 121 (226,530)

Abstract:

Loading...

Online Pricing, Hierarchical Linear Models

9.

Svedka Vodka (a)

Darden Case No. UVA-M-0774
Number of pages: 16 Posted: 07 Apr 2010
Paul Farris, Rajkumar Venkatesan and Ivy Zuckerman
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 103 (254,281)
  • Add to Cart

Abstract:

Loading...

vodka beverage launch distribution channels, marketing communications

10.

Catalina Marketing Corporation: Developing a Retailer Value Proposition

Darden Case No. UVA-M-0764
Number of pages: 15 Posted: 16 Jun 2009
Rajkumar Venkatesan and Ingmar Leliveld
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 83 (291,991)
  • Add to Cart

Abstract:

Loading...

value proposition, video, business to business, b2b, retail, customer

11.

Measuring the Return on Investing in Customer Acquisition and Retention

Number of pages: 50 Posted: 06 Feb 2019
Neil Thomas Bendle, Paul Farris and Rajkumar Venkatesan
University of Western Ontario - Marketing Area Group, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 21 (504,200)

Abstract:

Loading...

CLV, ROI, Acquisition, Retention, Marketing Strategy

12.

Ukrop's Savings Spot

Darden Case No. UVA-M-0753
Number of pages: 15 Posted: 16 Jun 2009
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 19 (515,589)
  • Add to Cart

Abstract:

Loading...

Customer Loyalty, Return on Investment, Price Promotions, ROI

13.

Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?

Darden Case No. UVA-M-0897
Number of pages: 6 Posted: 30 May 2017
Shea Gibbs and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (598,135)
  • Add to Cart

Abstract:

Loading...

text mining, sentiment analysis, data mining, data analysis, regression analysis

14.

Segmentation at Sticks Kebob Shop

Darden Case No. UVA-M-0866
Number of pages: 10 Posted: 30 May 2017 Last Revised: 20 Oct 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 4 (604,649)
  • Add to Cart

Abstract:

Loading...

marketing analytics, restaurant, expansion, advertising and promotion, survey, expansion

15.

Netflix, Inc.: The Customer Strikes Back

Darden Case No. UVA-M-0834
Number of pages: 7 Posted: 30 May 2017
Rajkumar Venkatesan and Daniel Shively
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 4 (604,649)
  • Add to Cart

Abstract:

Loading...

perceptual market map, customer retention, customer lifetime value, CLV

16.

Paid Search Advertising

Darden Case No. UVA-M-0860
Number of pages: 12 Posted: 30 May 2017 Last Revised: 25 May 2018
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 3 (612,117)
  • Add to Cart

Abstract:

Loading...

paid search, digital marketing, search engine marketing, customer lifetime value, advertising, internet marketing, social media, Google, AdWords

17.

A Resource-Allocation Perspective for Marketing Analytics

Darden Case No. UVA-M-0861
Number of pages: 12 Posted: 30 May 2017
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (621,570)
  • Add to Cart

Abstract:

Loading...

marketing analytics, resource allocation, marketing strategy, optimization, channel marketing

18.

Automation of Marketing Models

Darden Case No. UVA-M-0965
Number of pages: 9 Posted: 27 Nov 2018
Rajkumar Venkatesan, Jenny Craddock and Noreen Nagji
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (633,584)
  • Add to Cart

Abstract:

Loading...

artificial intelligence, machine learning, deep learning, marketing analytics, automated marketing

19.

Tackling Low Completion Rates—A Compare.Com Conundrum (a)

Darden Case No. UVA-M-0947
Number of pages: 17 Posted: 01 Jun 2018 Last Revised: 17 Aug 2018
Rajkumar Venkatesan, Jenny Craddock and Kyle Brodie
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (633,584)
  • Add to Cart

Abstract:

Loading...

marketing, a/b testing, purchase funnel, customer retention, agile development, data analytics, test-and-learn

20.

Implementing Marketing Analytics

Darden Case No. UVA-M-0869
Number of pages: 7 Posted: 30 May 2017
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (633,584)
  • Add to Cart

Abstract:

Loading...

marketing analytics

21.

Transformation of Marketing at the Ohio Art Company (a)

Darden Case No. UVA-M-0833
Number of pages: 6 Posted: 30 May 2017
Paul Farris, Rajkumar Venkatesan and Dustin Moon
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1 (633,584)
  • Add to Cart

Abstract:

Loading...

advertising, return on marketing

22.

The Tata Nano: The People's Car (Abridged)

Darden Case No. UVA-M-0850
Number of pages: 6 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (633,584)
  • Add to Cart

Abstract:

Loading...

environment analysis, positioning, international markets, innovative distribution

23.

Absolut Vodka: The Spirit of a Brand

Darden Case No. UVA-M-0832
Number of pages: 15 Posted: 30 May 2017
Rajkumar Venkatesan, Randle D. Raggio and Katherine Noel
University of Virginia - Darden School of Business, Robins School of Business, University of Richmond and affiliation not provided to SSRN
Downloads 1 (633,584)
  • Add to Cart

Abstract:

Loading...

product line extension

24.

Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?

Darden Case No. UVA-M-0967
Number of pages: 23 Posted: 11 Feb 2019
Rajkumar Venkatesan and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

marketing, strategy, Ford, self-driving cars, autonomous vehicles, F-Series, F-150, brand loyalty, advertising, product placement, brand associations

25.

Designing Marketing Experiments

Darden Case No. UVA-M-0839
Number of pages: 7 Posted: 20 Oct 2018 Last Revised: 27 Nov 2018
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

causality, demand effect, natural, before-after, after-only

26.

Picante Mexican Grill: A New Delhi Experience

Darden Case No. UVA-OM-1520
Number of pages: 14 Posted: 01 Jun 2017
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

Picante Mexican Grill, Chipotle, burrito, expansion, staffing, centralized production, start-up, start up, entrepreneur, restaurant, fast food, fast-food, revenue rent ratio, vegetarian, staffing, assembly line, scaling a start up, expansion

27.

Shri Mahila Griha Udyog Lijjat Papad: It's a Women-Only Business

Darden Case No. UVA-OB-1091
Number of pages: 11 Posted: 30 May 2017
Lynn Isabella, Gerry Yemen, Nirja Mattoo, Rajkumar Venkatesan and Andrew Wicks
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

Growth, strategy, capabilities, global business, export, competition, ethics, operating goals

28.

Leonardo: Indianizing Olive Oil

Darden Case No. UVA-M-0904
Number of pages: 12 Posted: 30 May 2017
Rajkumar Venkatesan, Paul Farris and Gerry Yemen
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

Brand building, brand awareness, positioning, marketing channels, product launch, trial and repeat purchase

29.

Logistic Regression

Darden Case No. UVA-M-0859
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

logistic regression, linear regression, dummy variable, consumer utility, binomial logistic regression, binomial regression, odds ratio, regression probabilities, marketing metrics, marketing analytics

30.

Vinconnect, Inc.: Digital Marketing Strategy

Darden Case No. UVA-M-0864
Number of pages: 16 Posted: 30 May 2017
Rajkumar Venkatesan
University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

direct-to-consumer sales, digital marketing, direct sales, DTC sales, email marketing, e-mail marketing, list testing, marketing strategy, conversion rate, marketing conversion, sales conversion, online marketing, big data

31.

The Times of India: Start the Presses

Darden Case No. UVA-M-0877
Number of pages: 22 Posted: 30 May 2017
Rajkumar Venkatesan and Gerry Yemen
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

newspaper, India, revenue, strategy, print, metro, growth, readership, youth

32.

Multiple Regression and Marketing-Mix Models

Darden Case No. UVA-M-0855
Number of pages: 10 Posted: 30 May 2017
Rajkumar Venkatesan and Shea Gibbs
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

omitted-variable bias, regression, multiple linear regression, linear regression

33.

Cardagin: Local Mobile Rewards

Darden Case No. UVA-M-0825
Number of pages: 14 Posted: 30 May 2017
Rajkumar Venkatesan, Kelly Ateya and Adam Harr
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

network effects, merchant, coupon, mobile, redemption, loyalty

34.

Design of Price and Advertising Elasticity Models

Darden Case No. UVA-M-0805
Number of pages: 12 Posted: 30 May 2017
Rajkumar Venkatesan and Paul Farris
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

market response models, price elasticity, advertising elasticity, marketing mix, marketing-mix regression

35.

Advertising Experiments at the Ohio Art Company

Darden Case No. UVA-M-0752
Number of pages: 12 Posted: 30 May 2017
Paul Farris and Rajkumar Venkatesan
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (651,081)
  • Add to Cart

Abstract:

Loading...

advertising