Jenny Craddock

University of Virginia - Darden School of Business

Senior Case Writer

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

19

DOWNLOADS

142

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (19)

1.

Brand Activism at Starbucks—A Tall Order?

Darden Case No. UVA-M-0964
Number of pages: 16 Posted: 18 Jul 2018 Last Revised: 25 Aug 2018
Luca Cian, Bidhan L. Parmar, Jeff Boichuk and Jenny Craddock
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce and University of Virginia - Darden School of Business
Downloads 63 (385,769)
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marketing, brand activism, promotion strategies, good publicity, bad publicity

2.

Ferrari: The 2015 Initial Public Offering

Darden Case No. UVA-F-1775
Number of pages: 20 Posted: 30 May 2017
Michael J. Schill and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 26 (539,941)
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firm valuation, market-multiples, discounted cash flow, IPO

3.

Brand Activism

Darden Case No. UVA-M-0963
Number of pages: 13 Posted: 03 Jul 2018 Last Revised: 25 Aug 2018
University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 13 (624,747)
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marketing, brand activism, promotion strategies, good publicity, bad publicity

4.

The Battle for Value, 2016: FedEx Corp. versus United Parcel Service, Inc.

Darden Case No. UVA-F-1773
Number of pages: 17 Posted: 12 Feb 2018
Michael J. Schill and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 10 (646,062)
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financial analysis, market performance, economic profit analysis, corporate strategy, competitive dynamics

5.

Amazon's HQ2 in Arlington: New Digs, New Strategy?

Darden Case No. UVA-S-0323
Number of pages: 19 Posted: 09 Sep 2020
Michael Lenox and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (682,597)

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Amazon, Jeff Bezos, New York, Virginia, strategy, headquarters, privacy, cybersecurity, employment, tech

6.

Safaricom 2018: The Emerging-Markets Payments Battle

Darden Case No. UVA-F-1843
Number of pages: 44 Posted: 03 Jul 2018 Last Revised: 25 Aug 2018
George (Yiorgos) Allayannis and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (682,597)
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Financial Services, Fintech, (Global) Capital Markets/International Finance, Frontier Markets

7.

Wells Fargo Circles the Wagons: Communicating During a Crisis

Darden Case No. UVA-BC-0263
Number of pages: 22 Posted: 04 Aug 2017 Last Revised: 09 Oct 2018
Jenny Craddock and June A. West
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (682,597)
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management communication, public relations, corporate image, scandal, crisis communication, reputation, brand

8.

The Brexit Unknown—Britain's Boom or Bust?

Darden Case No. UVA-F-1780
Number of pages: 23 Posted: 30 May 2017
George (Yiorgos) Allayannis and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (682,597)
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financial analysis, market performance, corporate strategy, investment strategy

9.

Devils Backbone Brewing: Integrated Independence?

Darden Case No. UVA-OM-1616
Number of pages: 16 Posted: 09 Sep 2020
Douglas J. Thomas and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (708,394)

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beer, craft beer, acquisition, integration, information systems, strategy, company culture, purchasing, entrepreneurship, cross-brewing

10.

Automation of Marketing Models

Darden Case No. UVA-M-0965
Number of pages: 9 Posted: 27 Nov 2018
Rajkumar Venkatesan, Jenny Craddock and Noreen Nagji
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (708,394)
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artificial intelligence, machine learning, deep learning, marketing analytics, automated marketing

11.

Tackling Low Completion Rates—A Compare.Com Conundrum (a)

Darden Case No. UVA-M-0947
Number of pages: 17 Posted: 01 Jun 2018 Last Revised: 17 Aug 2018
Rajkumar Venkatesan, Jenny Craddock and Kyle Brodie
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (708,394)
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marketing, a/b testing, purchase funnel, customer retention, agile development, data analytics, test-and-learn

12.

Aston Martin: The Crossover Conundrum

Darden Case No. UVA-S-0298
Number of pages: 31 Posted: 05 Dec 2017 Last Revised: 23 Mar 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (708,394)
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boutique carmaker, projected investment, project risk

13.

Growing a Team at Landcare: Excellence in the Field

Darden Case No. UVA-OB-1284
Number of pages: 1 Posted: 07 Aug 2019 Last Revised: 05 Sep 2020
Sean Martin and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1 (720,688)
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leadership, motivation, hourly workers, landscaping, incentives, workplace culture, immigration, workforce, team management, E-Verify, H-2B, visa, guest workers, sales, branding, company values, social media, employee retention, organizational design model, ODM, congruence model, measures of performance, organizational systems, autonomy, mastery, purpose

14.

Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)

Darden Case No. UVA-M-0959
Number of pages: 7 Posted: 23 Jan 2019
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor and University of Trieste
Downloads 1 (720,688)
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marketing, sensory marketing, consumer behavior, consumer psychology, unconscious attitudes, in-depth interview, qualitative methods, implicit associations

15.

A Pig in a Poke? Shuanghui's Acquisition of Smithfield

Darden Case No. UVA-S-0330
Number of pages: 1 Posted: 13 Sep 2020
Ming-Jer Chen, Yi Ping Chan and Jenny Craddock
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (738,802)
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strategy, acquisitions, China, international integration, mergers, M&A, trade

16.

Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?

Darden Case No. UVA-M-0967
Number of pages: 1 Posted: 11 Feb 2019 Last Revised: 25 Jul 2020
Rajkumar Venkatesan and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (738,802)
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marketing, strategy, Ford, self-driving cars, autonomous vehicles, F-Series, F-150, brand loyalty, advertising, product placement, brand associations, Tesla, Google, Uber, AI, artificial intelligence, algorithms, software-first business model, automation

17.

A Phantom Man(N) at Witchsy: Casting a Spell Via Email?

Darden Case No. UVA-OB-1255
Number of pages: 18 Posted: 20 Oct 2018 Last Revised: 29 Mar 2019
Lynn Isabella and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 0 (738,802)
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women in leadership, women's leadership, gender profiling, entrepreneurship

18.

Lego Bricks: Fit for the Big Screen?

Darden Case No. UVA-S-0296
Number of pages: 8 Posted: 04 Aug 2017
Ming-Jer Chen and Jenny Craddock
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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over-diversification, entertainment, brand risk

19.

Connecting the Dots at Microsoft: Global Planning for a Local World (a)

Darden Case No. UVA-OM-1560
Number of pages: 10 Posted: 01 Jun 2017 Last Revised: 04 Jan 2019
Jeremy Hutchison-Krupat and Jenny Craddock
University of Cambridge - Judge Business School and University of Virginia - Darden School of Business
Downloads 0 (738,802)
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global innovation, new product development, project management, unknown unknowns, executing strategic initiatives, public-private risk innovation