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Joanne Cao

University of Southern Mississippi

Hattiesburg, MS 39406

United States

http://https://www.usm.edu/faculty-directory/index.php?keyword=joanne+cao

  • University of Southern Mississippi

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Developing a feature-centric and affordance-based conceptualization of social media interactions

Asia Pacific Journal of Marketing and Logistics. DOI 10.1108/APJML-02-2022-0121
Posted: 20 Mar 2023
László Sajtos, Joanne Cao, Wen Zhang, Gabrielle Peko and David Sundaram
University of Auckland Business School, University of Southern Mississippi, University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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Social media, Affordance, Feature–affordance relationship, Feature-based analysis

2.

Complainers’ Resource Investment and Mobilization in Digital Environments Using Conservation of Resources Theory

Journal of Service Management, volume 31, issue 3, pages 509-534, 2020, https://doi.org/10.1108/JOSM-10-2018-0344., The University of Auckland Business School Research Paper
Posted: 10 Sep 2021
Beh Yean Shan, László Sajtos and Joanne Cao
Monash University, Malaysia, University of Auckland Business School and University of Southern Mississippi

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Conservation of resources theory, online consumer complaints, resource investment and mobilization, complaint motivation, complaint media, affordances of social media features