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Wen Zhang

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

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Developing a feature-centric and affordance-based conceptualization of social media interactions

Asia Pacific Journal of Marketing and Logistics. DOI 10.1108/APJML-02-2022-0121
Posted: 20 Mar 2023
László Sajtos, Joanne Cao, Wen Zhang, Gabrielle Peko and David Sundaram
University of Auckland Business School, University of Southern Mississippi, University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

Abstract:

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Social media, Affordance, Feature–affordance relationship, Feature-based analysis