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Indranil Bose

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS

217

TOTAL CITATIONS

1

Scholarly Papers (2)

1.

Advertising Green Products on Brand's Official Social Media Accounts or Mega-Influencer Accounts?

Number of pages: 42 Posted: 07 Jan 2025
affiliation not provided to SSRN, NEOMA Business School, Grenoble Ecole de Management - ESC Grenoble and affiliation not provided to SSRN
Downloads 119 (600,462)
Citation 1

Abstract:

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influencer marketing, green advertising, social media marketing, ELM, product attitude

2.

Understanding the Evolution of Digital Twin and its Impact a Topic Modeling Approach

Number of pages: 40 Posted: 07 Jan 2022
Suparna Dhar, Pratik Tarafdar and Indranil Bose
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 98 (699,467)

Abstract:

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Bibliometric Analysis, Curve matching, digital twin, Hype Cycle, Search trends, Topic modelling