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Yiping Song

affiliation not provided to SSRN

  • affiliation not provided to SSRN

SCHOLARLY PAPERS

2

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211

TOTAL CITATIONS

1

Scholarly Papers (2)

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1.

Advertising Green Products on Brand's Official Social Media Accounts or Mega-Influencer Accounts?

Number of pages: 42 Posted: 07 Jan 2025
Yiping Song, Jiming Wu, Satadruta Mookherjee and Indranil Bose
affiliation not provided to SSRN, NEOMA Business School, Grenoble Ecole de Management - ESC Grenoble and affiliation not provided to SSRN
Downloads 119 (600,462)
Citation 1

Abstract:

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influencer marketing, green advertising, social media marketing, ELM, product attitude

2.

Hardness of Metals Under Strain Rates 103 to 108 S-1

Number of pages: 40 Posted: 30 Apr 2024
Yiping Song, Zhoupeng Gu, Chenguang Huang and Xianqian Wu
affiliation not provided to SSRN, affiliation not provided to SSRN, Chinese Academy of Sciences (CAS) and Chinese Academy of Sciences (CAS) - Institute of Mechanics
Downloads 92 (730,864)

Abstract:

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LIPIT experiment, Numerical simulation, Hardness of metals, Ultra-high strain rate, Constitutive model.