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Min-Kyu Kim

Arizona State University (ASU), W.P. Carey School of Business, Students

Tempe, AZ 85287-3706

United States

  • Arizona State University (ASU), W.P. Carey School of Business, Students

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Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation

Information Systems Research Forthcoming
Number of pages: 28 Posted: 04 Mar 2022
Ranjit M Christopher, Sungho Park, Sang Pil Han and Min-Kyu Kim
University of Missouri at Kansas City, Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University, W.P.Carey School of Business and Arizona State University (ASU), W.P. Carey School of Business, Students
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Abstract:

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Digital Display Advertisement, Advertising Effectiveness, Real-time Bidding, Programmatic Advertising, Field Experiment, Frequency Caps