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Elena R. Vershitskaya

SKOLKOVO Moscow School of Management

1st km of Skolkovo highway

Odintsovsky District

Moscow 115035

Russia

  • SKOLKOVO Moscow School of Management

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Scholarly Papers (1)

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The Role of the Marketing Mix and CRM in Developing Brand Equity

12th International Conference On Economics And Business Management, 2022
Number of pages: 13 Posted: 15 Sep 2022
Elena R. Vershitskaya, Evgeniy M. Gilmanshina and Anna V. Epaneshnikov
SKOLKOVO Moscow School of Management, affiliation not provided to SSRN and SKOLKOVO Moscow School of Management
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Abstract:

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Advertising, Marketing, Communication, Consumer