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Evgeniy M. Gilmanshina
affiliation not provided to SSRN
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Scholarly Papers (1)
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1.
The Role of the Marketing Mix and CRM in Developing Brand Equity
12th International Conference On Economics And Business Management, 2022
Number of pages: 13
Posted: 15 Sep 2022
Elena R. Vershitskaya
, Evgeniy M. Gilmanshina and
Anna V. Epaneshnikov
SKOLKOVO Moscow School of Management,
affiliation not provided to SSRN
and SKOLKOVO Moscow School of Management
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Abstract:
Advertising, Marketing, Communication, Consumer
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