Anna V. Epaneshnikov

SKOLKOVO Moscow School of Management

1st km of Skolkovo highway

Odintsovsky District

Moscow 115035

Russia

affiliation not provided to SSRN

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The Role of the Marketing Mix and CRM in Developing Brand Equity

12th International Conference On Economics And Business Management, 2022

Number of pages: 13 Posted: 15 Sep 2022

Elena R. Vershitskaya, Anna V. Epaneshnikov and Evgeniy M. Gilmanshina

SKOLKOVO Moscow School of Management, SKOLKOVO Moscow School of Management and affiliation not provided to SSRN

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