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Shrihari Sridhar

Pennsylvania State University - Smeal College of Business

University Park, PA 16802

United States

  • Pennsylvania State University - Smeal College of Business

SCHOLARLY PAPERS

2

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937

TOTAL CITATIONS

10

Scholarly Papers (2)

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1.

Is Online Newspaper Advertising Cannibalizing Print Advertising?

Number of pages: 48 Posted: 22 May 2013 Last Revised: 19 Jun 2014
Shrihari Sridhar and S. Sriram
Pennsylvania State University - Smeal College of Business and The Stephen M. Ross School of Business at the University of Michigan
Downloads 605 (110,789)
Citation 4

Abstract:

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print advertising, online advertising, newspapers, substitution effects

2.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 332 (225,768)
Citation 6

Abstract:

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Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising