800 West Peachtree St.
Atlanta, GA 30308
Georgia Institute of Technology - Scheller College of Business
in Total Papers Downloads
Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data
Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers
Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising
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