Adithya Pattabhiramaiah

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 21,103

SSRN RANKINGS

Top 21,103

in Total Papers Downloads

3,070

SSRN CITATIONS
Rank 37,417

SSRN RANKINGS

Top 37,417

in Total Papers Citations

18

CROSSREF CITATIONS

3

Scholarly Papers (8)

1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Puneet Manchanda, Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business, York University - Schulich School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 1,624 (13,951)
Citation 14

Abstract:

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

Paywalls: Monetizing Online Content

Journal of Marketing, 2018, Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 09 Mar 2020
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 625 (54,781)
Citation 9

Abstract:

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Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers, Synthetic Control Method.

3.

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33
Number of pages: 79 Posted: 29 Aug 2018 Last Revised: 23 Aug 2021
Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah and Alina Sorescu
Indiana University Bloomington - Kelley School of Business, Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing
Downloads 210 (185,578)

Abstract:

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corporate social responsibility, sustainability, CSR reputation, brand sincerity, environmental initiatives, social initiatives.

4.

The Minimum Wage and Consumer Nutrition

Number of pages: 78 Posted: 19 Mar 2020 Last Revised: 06 Apr 2021
Mike Palazzolo and Adithya Pattabhiramaiah
University of California, Davis - Graduate School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 200 (193,328)

Abstract:

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minimum wage, nutrition & nudges, food insecurity, nutritional inequality, marketing & public policy

5.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 193 (199,558)
Citation 5

Abstract:

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Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising

6.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 152 (244,866)

Abstract:

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platforms, data privacy, policy, monetization, choice

7.

Spillovers from Online Engagement: How A Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue

forthcoming, Management Science. Georgia Tech Scheller College of Business Research Paper No. 3694089
Number of pages: 46 Posted: 01 Oct 2020 Last Revised: 12 Mar 2021
Adithya Pattabhiramaiah, Eric M. Overby and Lizhen Xu
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 66 (425,348)

Abstract:

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Digital Monetization, Newspaper Paywalls, Customer Retention, Matching, Synthetic Control, Causal Forest

8.

Platform Data Strategy

Marketing Letters (05 September 2020) https://doi.org/10.1007/s11002-020-09539-3
Posted: 08 Mar 2021
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business

Abstract:

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Platform, Data, Strategy, Consumers, Choice