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Adithya Pattabhiramaiah

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

  • Georgia Institute of Technology - Scheller College of Business

SCHOLARLY PAPERS

13

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Top 16,766

in Total Papers Downloads

7,221

TOTAL CITATIONS
Rank 17,574

SSRN RANKINGS

Top 17,574

in Total Papers Citations

40

Scholarly Papers (13)

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1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Puneet Manchanda, Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business, York University - Schulich School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 1,850 (22,807)
Citation 14

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33
Number of pages: 79 Posted: 29 Aug 2018 Last Revised: 23 Aug 2021
Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah and Alina Sorescu
Indiana University - Kelley School of Business, Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing
Downloads 1,411 (34,386)

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corporate social responsibility, sustainability, CSR reputation, brand sincerity, environmental initiatives, social initiatives.

3.

Paywalls: Monetizing Online Content

Journal of Marketing, 2018, Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 09 Mar 2020
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 911 (64,443)
Citation 9

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Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers, Synthetic Control Method.

4.

The Minimum Wage and Consumer Nutrition

Number of pages: 78 Posted: 19 Mar 2020 Last Revised: 06 Apr 2021
Mike Palazzolo and Adithya Pattabhiramaiah
University of California, Davis - Graduate School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 619 (107,923)
Citation 4

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minimum wage, nutrition & nudges, food insecurity, nutritional inequality, marketing & public policy

5.

How Fatal School Shootings Impact a Community's Consumption

Number of pages: 60 Posted: 21 Nov 2023
Muzeeb Shaik, John Costello, Mike Palazzolo, Adithya Pattabhiramaiah and Shrihari Sridhar
Indiana University Bloomington, University of Notre Dame - Mendoza College of Business, University of California, Davis - Graduate School of Management, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing
Downloads 451 (159,517)

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School Shootings, Trauma, Anxiety, Grocery Retail, Comfort Eating, Political Ideology

6.

Spillovers from Online Engagement: How A Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue

forthcoming, Management Science. Georgia Tech Scheller College of Business Research Paper No. 3694089
Number of pages: 46 Posted: 01 Oct 2020 Last Revised: 12 Mar 2021
Adithya Pattabhiramaiah, Eric M. Overby and Lizhen Xu
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 372 (198,899)
Citation 6

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Digital Monetization, Newspaper Paywalls, Customer Retention, Matching, Synthetic Control, Causal Forest

7.

Return on AI: A Decision Framework for Customers, Firms, and Society

Georgia Tech Scheller College of Business Research Paper No. 5557822
Number of pages: 51 Posted: 04 Oct 2025
Adithya Pattabhiramaiah, Shrihari Sridhar and Vamsi Kanuri
Georgia Institute of Technology - Scheller College of Business, Texas A&M University - Department of Marketing and University of Notre Dame - Department of Marketing
Downloads 332 (227,311)

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Artificial Intelligence, RoI, Digital Transformation, AI Risk Metrics, Normalization Lenses, Go/No-Go Criteria, Agentic AI, AGI, Societal RoAI

8.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 332 (225,768)
Citation 6

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Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising

9.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, University of Wisconsin-Madison - Department of Operations and Information Management, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 287 (265,341)

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platforms, data privacy, policy, monetization, choice

10.

Please Subscribe to Continue Reading: An Empirical Analysis of Readers' Responses to Newspaper Paywalls

Georgia Tech Scheller College of Business Research Paper No. 5146366
Number of pages: 55 Posted: 24 Feb 2025 Last Revised: 26 Sep 2025
Eric M. Overby, Adithya Pattabhiramaiah and Vamsi Kanuri
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and University of Notre Dame - Department of Marketing
Downloads 270 (284,962)

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Paywall, reader response, circumvention, subscription, newspapers, institutional press, cookies

11.

Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates

Georgia Tech Scheller College of Business Research Paper No. 4398605
Number of pages: 71 Posted: 05 Apr 2023 Last Revised: 24 Sep 2024
Mike Palazzolo, Zoey Hu, Kusum Ailawadi and Adithya Pattabhiramaiah
University of California, Davis - Graduate School of Management, Georgia Institute of Technology - Scheller College of Business, Dartmouth College - Tuck School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 249 (306,221)
Citation 1

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Nutrition mandates, children, dietary health, nudges, grocery choices, public policy

12.

The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending

Number of pages: 56 Posted: 05 Feb 2024 Last Revised: 26 Mar 2024
Qiang (Kris) Zhou, Huanhuan Shi, Adithya Pattabhiramaiah and Shrihari Sridhar
Remin University of China, Texas A&M University, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing
Downloads 137 (534,155)

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business-to-business, risk absorption, indirect loan markets

13.

Platform Data Strategy

Marketing Letters (05 September 2020) https://doi.org/10.1007/s11002-020-09539-3
Posted: 08 Mar 2021
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, University of Wisconsin-Madison - Department of Operations and Information Management, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business

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Platform, Data, Strategy, Consumers, Choice