Adithya Pattabhiramaiah

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

  • Georgia Institute of Technology - Scheller College of Business

SCHOLARLY PAPERS

9

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4,054

SSRN CITATIONS
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SSRN RANKINGS

Top 22,630

in Total Papers Citations

46

CROSSREF CITATIONS

3

Scholarly Papers (9)

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1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Puneet Manchanda, Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business, York University - Schulich School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 1,714 (17,340)
Citation 14

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

Paywalls: Monetizing Online Content

Journal of Marketing, 2018, Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 09 Mar 2020
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 701 (62,273)
Citation 9

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Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers, Synthetic Control Method.

3.

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33
Number of pages: 79 Posted: 29 Aug 2018 Last Revised: 23 Aug 2021
Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah and Alina Sorescu
Indiana University Bloomington - Kelley School of Business, Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing
Downloads 661 (67,128)

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corporate social responsibility, sustainability, CSR reputation, brand sincerity, environmental initiatives, social initiatives.

4.

The Minimum Wage and Consumer Nutrition

Number of pages: 78 Posted: 19 Mar 2020 Last Revised: 06 Apr 2021
Mike Palazzolo and Adithya Pattabhiramaiah
University of California, Davis - Graduate School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 370 (135,109)
Citation 1

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minimum wage, nutrition & nudges, food insecurity, nutritional inequality, marketing & public policy

5.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 234 (217,164)
Citation 6

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Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising

6.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 213 (237,398)

Abstract:

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platforms, data privacy, policy, monetization, choice

7.

Spillovers from Online Engagement: How A Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue

forthcoming, Management Science. Georgia Tech Scheller College of Business Research Paper No. 3694089
Number of pages: 46 Posted: 01 Oct 2020 Last Revised: 12 Mar 2021
Adithya Pattabhiramaiah, Eric M. Overby and Lizhen Xu
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology and Georgia Institute of Technology - Scheller College of Business
Downloads 130 (360,833)
Citation 5

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Digital Monetization, Newspaper Paywalls, Customer Retention, Matching, Synthetic Control, Causal Forest

8.

School Nutrition Mandates and the Household Grocery Basket

Number of pages: 58 Posted: 05 Apr 2023
Mike Palazzolo, Zoey Hu, Kusum Ailawadi and Adithya Pattabhiramaiah
University of California, Davis - Graduate School of Management, Georgia Institute of Technology - Scheller College of Business, Dartmouth College - Tuck School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 31 (759,590)

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nutrition mandates, children, dietary health, nudges, grocery choices, public policy

9.

Platform Data Strategy

Marketing Letters (05 September 2020) https://doi.org/10.1007/s11002-020-09539-3
Posted: 08 Mar 2021
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business

Abstract:

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Platform, Data, Strategy, Consumers, Choice