Adithya Pattabhiramaiah

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 20,526

SSRN RANKINGS

Top 20,526

in Total Papers Downloads

2,451

SSRN CITATIONS
Rank 49,783

SSRN RANKINGS

Top 49,783

in Total Papers Citations

7

CROSSREF CITATIONS

3

Scholarly Papers (6)

1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Puneet Manchanda, Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business, Wilfrid Laurier University - Lazaridis School of Business & Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 1,543 (11,772)
Citation 6

Abstract:

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

Paywalls: Monetizing Online Content

Journal of Marketing, 2018, Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 09 Mar 2020
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 530 (54,348)
Citation 2

Abstract:

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Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers, Synthetic Control Method.

3.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 181 (174,522)
Citation 4

Abstract:

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Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising

4.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 101 (275,834)

Abstract:

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platforms, data privacy, policy, monetization, choice

5.

When Doing Good, What Good to Do?: Examining Whether and Why Firms Benefit From Their CSR Initiatives

Georgia Tech Scheller College of Business Research Paper No. 18-33
Number of pages: 55 Posted: 29 Aug 2018
Dionne Nickerson, Michael Lowe and Adithya Pattabhiramaiah
Georgia Institute of Technology, Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 80 (319,439)

Abstract:

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Corporate Social Responsibility, Sustainability, Sales Returns From Marketing, Branding, Synthetic Control

6.

The Minimum Wage and Consumer Nutrition

Number of pages: 54 Posted: 19 Mar 2020
Mike Palazzolo and Adithya Pattabhiramaiah
University of California, Davis - Graduate School of Management and Georgia Institute of Technology - Scheller College of Business
Downloads 16 (570,805)

Abstract:

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