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Kusum Ailawadi

Dartmouth College - Tuck School of Business

Hanover, NH 03755

United States

SCHOLARLY PAPERS

3

DOWNLOADS

817

TOTAL CITATIONS

1

Scholarly Papers (3)

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1.

The Multichannel Challenge at Natura in Beauty and Personal Care

Darden Case No. UVA-M-0943
Number of pages: 18 Posted: 07 Oct 2020
Leandro Guissoni, Paul Farris, Kusum Ailawadi and Murillo Boccia
FGV-EAESP, University of Virginia - Darden School of Business, Dartmouth College - Tuck School of Business and affiliation not provided to SSRN
Downloads 515 (135,619)
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distribution channels, multichannel, omnichannel, marketing, metrics, brand management, direct selling, Natura, Brazil, international, international, Brazil

2.

Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates

Georgia Tech Scheller College of Business Research Paper No. 4398605
Number of pages: 71 Posted: 05 Apr 2023 Last Revised: 24 Sep 2024
Mike Palazzolo, Zoey Hu, Kusum Ailawadi and Adithya Pattabhiramaiah
University of California, Davis - Graduate School of Management, Georgia Institute of Technology - Scheller College of Business, Dartmouth College - Tuck School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 249 (306,221)
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Nutrition mandates, children, dietary health, nudges, grocery choices, public policy

3.

The Multichannel Challenge at Natura in Beauty and Personal Care

Downloads 53 (844,901)

The Multichannel Challenge at Natura in Beauty and Personal Care

Darden Case No. UVA-M-0943
Number of pages: 18 Posted: 14 Aug 2017 Last Revised: 18 Dec 2021
Lalin Anik, Ryan Hauser, Kusum Ailawadi and Murillo Boccia
University of Virginia - Darden School of Business, affiliation not provided to SSRN, Dartmouth College - Tuck School of Business and affiliation not provided to SSRN
Downloads 53 (1,049,673)
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Abstract:

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distribution channels, multichannel, omnichannel, marketing, metrics, brand management, direct selling, Natura, Brazil, international, international, Brazil