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Susana Silva

Universidade Católica Portuguesa

SCHOLARLY PAPERS

2

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56

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0

Scholarly Papers (2)

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1.

Consumer Vulnerability and Well-Being Across Contexts: Implications for International Businesses

Number of pages: 40 Posted: 14 Dec 2022
Paulo Alexandre Oliveira Duarte, Marcelo Augusto Linardi, Helena Sá Domingues and Susana Silva
University of the Interior of Beira, University of the Interior of Beira, Universidade Católica Portuguesa and Universidade Católica Portuguesa
Downloads 56 (1,010,164)

Abstract:

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consumer vulnerability, well-being, Consumer behaviour, pandemic, COVID-19, comparative study, Portugal, Brazil, International Business

2.

How Gamifying Ai Shapes Customer Motivation, Engagement, and Purchase Behavior

Psychology & Marketing, 2024
Posted: 11 Jan 2024
Maher Elmashhara, Roberta De Cicco, Susana Silva and Maik Hammerschmidt
Catholic University of Portugal (UCP) - Católica Porto Business School, Laboratorio di Economia Comportamentale e Neuroeconomia Università "G. D'Annunzio" di Chieti - Pescara, Universidade Católica Portuguesa and University of Goettingen - Smart Retail Group

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Artificial intelligence,customer engagement , gamification, gamified chatbots, perceived autonomy, purchase behavior, utilitarian and hedonic motivations,gamification,gamified chatbots,gamified AI