Parvathy Parvathy

Indian Institute of Management Indore

Rau-Pithampur Road

Indore, Madhya Pradesh 453556

India

Indian Institute of Management Bangalore

Bannerghatta Main Road, Bilekahalli

Bengaluru, Karnatak 560076

India

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The Prospects and Challenges of ChatGPT on Marketing Research and Practices

Number of pages: 16 Posted: 05 Apr 2023

Varsha Jain, Himanshu Rai, Parvathy Parvathy and Emmanuel Mogaji

MICA, Indian Institute of Management, Indian Institute of Management Indore and Keele University - Keele Business School

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