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Varsha Jain

MICA

Shela Village

Off Sarkhej - Sanand Highway

Ahmedabad, 380058

India

SCHOLARLY PAPERS

5

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Rank 16,889

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Top 16,889

in Total Papers Downloads

7,286

TOTAL CITATIONS

26

Scholarly Papers (5)

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1.

The Prospects and Challenges of ChatGPT on Marketing Research and Practices

Number of pages: 16 Posted: 05 Apr 2023
Varsha Jain, Himanshu Rai, Parvathy Parvathy and Emmanuel Mogaji
MICA, Indian Institute of Management, Indian Institute of Management Indore and Keele University - Keele Business School
Downloads 5,029 (4,607)

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ChatGPT, artificial intelligence (AI), marketing research

2.

Impact of the Pandemic on Higher Education in Emerging Countries: Emerging Opportunities, Challenges and Research Agenda

Number of pages: 13 Posted: 09 Jun 2020
Emmanuel Mogaji and Varsha Jain
Keele University - Keele Business School and MICA
Downloads 1,558 (29,706)
Citation 26

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COVID-19, Pandemic, Higher Education, University, Research Agenda, Emerging Countries

3.

Defining Developing Countries In Higher Education Context

Sharma, H., Jain, V. & Mogaji, E., 2020. Defining Developing Countries In Higher Education Context. Research Agenda Working Papers. Vol 2021 No 1 pp 1-9
Number of pages: 9 Posted: 16 Mar 2021
Himani Sharma, Varsha Jain and Emmanuel Mogaji
MICA, MICA and Keele University - Keele Business School
Downloads 341 (221,994)

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higher education, digitization, developing countries, emerging economics

4.

Effects of Political Advertising - A Research Agenda

Number of pages: 62 Posted: 24 Jul 2023
Ashutosh Dutt and Varsha Jain
MICA and MICA
Downloads 199 (387,924)

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Political Advertising, Voter Attitude, Voter Behaviour, Political Leader, Political Parties, Conceptual framework

5.

Usage of Social Media Channels by Higher Education Leaders

Number of pages: 10 Posted: 29 Mar 2022
Himani Sharma, Varsha Jain and Emmanuel Mogaji
MICA, MICA and Keele University - Keele Business School
Downloads 159 (469,621)

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