Wen Zhou

The University of Hong Kong

China

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Global Product Strategies and Cultural Promotion in the Context of Culture-Commerce Interactions

Number of pages: 48 Posted: 08 Apr 2024 Last Revised: 24 May 2025

Yuxin Chen, Eden Yin and Wen Zhou

New York University (NYU) - New York University (NYU), Shanghai, University of Cambridge - Judge Business School and The University of Hong Kong

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