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Ranmit Pantle

Kellogg School of Management

2211 Campus Drive

Evanston, IL 60208

United States

  • Kellogg School of Management

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Consumer Inferences from Product Rankings: The Role of Beliefs in Search Behavior

Number of pages: 89 Posted: 24 Jul 2024 Last Revised: 26 Feb 2026
Jessica Fong, Olivia R. Natan and Ranmit Pantle
University of Michigan Ross School of Business, University of California, Berkeley and Kellogg School of Management
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Abstract:

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Consumer Search, Consumer Beliefs, Experiments, Position Effects, Product Rankings, Platform Steering