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Ixora Javanisa Eunike

Chaoyang University of Technology

No. 168, Jifong E. Rd., Wufong Township

Taichung County, 41349

Taiwan

  • Chaoyang University of Technology

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Scholarly Papers (1)

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Towards a Holistic Model of Green Consumerism by Integrating Ethical Obligations, Collective Efficacy, and Environmental Concerns in Sustainable Purchase Behavior

Number of pages: 32 Posted: 12 Nov 2024
Ixora Javanisa Eunike, Andri Silalahi, Do Thi Thanh Phuong and Adi Prasetyo Tedjakusuma
Chaoyang University of Technology, University of HKBP Nommensen, Chaoyang University of Technology and Chaoyang University of Technology
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Abstract:

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Green purchase behavior, Theory of Planned Behavior, Environmental knowledge, Moral obligation, Sustainable consumption