No. 168, Jifong E. Rd., Wufong Township
Taichung County, 41349
Taiwan
Chaoyang University of Technology
uncertainty reduction theory, generative ai chatbots, temporal uncertainty, clarification seeking, online review credibility, travel decision-making
E-Commerce Live Streaming, Customer Engagement Behavior, Socio-Technical System, fsQCA, Customer Value, Streamer Characteristics
Live-streaming e-commerce, Consumer engagement behaviors, Trust in streamers, Trust in products, Streamer characteristics
Green purchase behavior, Theory of Planned Behavior, Environmental knowledge, Moral obligation, Sustainable consumption