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Do Thi Thanh Phuong

Chaoyang University of Technology

No. 168, Jifong E. Rd., Wufong Township

Taichung County, 41349

Taiwan

  • Chaoyang University of Technology

SCHOLARLY PAPERS

3

DOWNLOADS

282

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

Synergizing Social, Technical, and Customer Value Elements: A Configuration-Based Analysis of Customer Engagement Behavior in E-Commerce Live Streaming

Number of pages: 29 Posted: 16 Jan 2025
Andri Silalahi, Do Thi Thanh Phuong, Adi Prasetyo Tedjakusuma and Ixora Javanisa Eunike
University of HKBP Nommensen, Chaoyang University of Technology, Chaoyang University of Technology and Chaoyang University of Technology
Downloads 111 (635,507)

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E-Commerce Live Streaming, Customer Engagement Behavior, Socio-Technical System, fsQCA, Customer Value, Streamer Characteristics

2.

The Trust-Driven Path to Consumer Engagement Behaviors: Exploring the Role of Streamer and Platform Characteristics in Live-Streaming E-Commerce

Number of pages: 32 Posted: 19 Nov 2024
Adi Prasetyo Tedjakusuma, Andri Silalahi, Ixora Javanisa Eunike, Do Thi Thanh Phuong and Dalianus Riantama
Chaoyang University of Technology, University of HKBP Nommensen, Chaoyang University of Technology, Chaoyang University of Technology and Bina Nusantara University
Downloads 107 (654,668)

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Live-streaming e-commerce, Consumer engagement behaviors, Trust in streamers, Trust in products, Streamer characteristics

3.

Towards a Holistic Model of Green Consumerism by Integrating Ethical Obligations, Collective Efficacy, and Environmental Concerns in Sustainable Purchase Behavior

Number of pages: 32 Posted: 12 Nov 2024
Ixora Javanisa Eunike, Andri Silalahi, Do Thi Thanh Phuong and Adi Prasetyo Tedjakusuma
Chaoyang University of Technology, University of HKBP Nommensen, Chaoyang University of Technology and Chaoyang University of Technology
Downloads 64 (924,743)

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Green purchase behavior, Theory of Planned Behavior, Environmental knowledge, Moral obligation, Sustainable consumption