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Yu Zhou

Chongqing University - School of Economics and Business Admininstration

Shazheng Str 174, Shapingba District

Chongqing, Chongqing 400030

China

  • Chongqing University - School of Economics and Business Admininstration

SCHOLARLY PAPERS

3

DOWNLOADS

162

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

Altruism by Choice or by Proxy: Strategic Design of Cause Marketing in E-Commerce

Number of pages: 37 Posted: 07 Aug 2025
Minyue Jin, Tong Xu, Fuqiang Zhang and Yu Zhou
Chongqing University - School of Economics and Business Admininstration, Chongqing University, Washington University in St. Louis - John M. Olin Business School and Chongqing University - School of Economics and Business Admininstration
Downloads 67 (970,490)

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Cause marketing, Charitable donations, E-commerce, Competition, Game theory

2.

No Sale, The Best Deal: Value of Consumer Preference Information in E-Commerce Platforms under Competitive Personalized Pricing

Number of pages: 28 Posted: 21 Nov 2025
Xiang Gao, Minyue Jin, Jiajia Nie, Xiaohang Yue and Yu Zhou
Chongqing University - School of Economics and Business Admininstration, Chongqing University - School of Economics and Business Admininstration, Southwest Jiaotong University - School of Economics & Management, University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business and Chongqing University - School of Economics and Business Admininstration
Downloads 60 (1,041,696)

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Platform Operations, Information Monetization, Personalized Pricing, Competitive Strategy, Game Theory

3.

Twisted Path to Green: Strategic Regulatory Spillovers in Global Competitive Markets

Number of pages: 29 Posted: 21 Nov 2025
Minyue Jin, Suresh Sethi, Yuhan Wang, Yu Xiong and Yu Zhou
Chongqing University - School of Economics and Business Admininstration, University of Texas at Dallas - Naveen Jindal School of Management, Chongqing University, University of Surrey and Chongqing University - School of Economics and Business Admininstration
Downloads 35 (1,345,526)

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Sustainable Development, Environmental Policy, Regulatory Spillovers, Product-Line Strategy, Global Competition, Game Theory