Skip to main content
Feedback to SSRN
Feedback
(required)
Email
(required)
Submit
Tong Xu
Chongqing University
Learn more about SSRN Profiles
SCHOLARLY PAPERS
1
DOWNLOADS
66
TOTAL CITATIONS
0
Feedback
Scholarly Papers (1)
Sort by:
Paper Title, A-Z
Paper Title, Z-A
Author Name, A-Z
Author Name, Z-A
Date Posted, Ascending
Date Posted, Descending
Downloads, Ascending
Downloads, Descending
Citations, Ascending
Citations, Descending
Actions:
Email selected abstracts
View:
Selected
Original List
All Versions
Hide All Versions
All Abstracts
Hide All Abstracts
(Rank)
1.
Altruism by Choice or by Proxy: Strategic Design of Cause Marketing in E-Commerce
Number of pages: 37
Posted: 07 Aug 2025
Minyue Jin
, Tong Xu,
Fuqiang Zhang
and
Yu Zhou
Chongqing University - School of Economics and Business Admininstration, Chongqing University, Washington University in St. Louis - John M. Olin Business School and Chongqing University - School of Economics and Business Admininstration
Downloads
66
(970,490)
View PDF
Download
Abstract:
Cause marketing, Charitable donations, E-commerce, Competition, Game theory
Feedback
