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H. Steven Scholte
University of Amsterdam
Professor
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
NeuroViT: A Brain-Aligned Vision Transformer for Product Image Analysis
SMU Cox School of Business Research Paper No. 25-18
Number of pages: 67
Posted: 14 Jun 2025
Last Revised: 26 Jan 2026
Gijs Overgoor
,
Hang-Yee Chan
,
William Rand
,
Willemijn Van Dolen
and H. Steven Scholte
Southern Methodist University (SMU) - Marketing Department, King’s College London, North Carolina State University, University of Amsterdam and University of Amsterdam
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Abstract:
E-Commerce, Image Mining, Machine Learning, Computer Vision, Neuroscience, fMRI
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