Gijs Overgoor

Rochester Institute of Technology

105 Lomb Memorial Dr.

Rochester, NY 14623

United States

SCHOLARLY PAPERS

3

DOWNLOADS

1,592

SSRN CITATIONS

5

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Detecting Fake Review Buyers Using Network Structure: Direct Evidence from Amazon

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 26 Posted: 11 Jul 2022 Last Revised: 01 May 2023
University of California, Los Angeles (UCLA), Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, Rochester Institute of Technology, Marshall School of Business - University of Southern California and RIT Saunders College of Business
Downloads 1,096 (38,139)
Citation 5

Abstract:

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Online reviews, machine learning, networks, text analysis

2.

From Representation to Reception: Evaluating the Impact of Diversity in TV Advertising on Consumer Purchase Intention

Northeastern U. D’Amore-McKim School of Business Research Paper No. 4471248
Number of pages: 14 Posted: 18 Jun 2023 Last Revised: 19 Jan 2024
Rochester Institute of Technology, Imperial College London, Northeastern University - D'Amore-McKim School of Business and Northeastern University - D’Amore-McKim School of Business
Downloads 329 (172,793)
Citation 1

Abstract:

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advertising, diversity, equity, inclusion, panel data, purchase intention

3.

Shades of Representation: Auto-Detection and Perception of Skin-tone Diversity in Visual Marketing Communication

Number of pages: 40 Posted: 06 Jun 2023
Wen Xie, Gijs Overgoor, Hsin-Hsuan Meg Lee and Zhu Han
Northeastern Univeristy, Rochester Institute of Technology, ESCP Business School and University of Houston
Downloads 167 (331,934)

Abstract:

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Skin-tone diversity; social media; brand management; machine learning; image analytics; DEI