default author photo

Fabiola Monje-Cueto

Universidad Privada Boliviana (UPB)

SCHOLARLY PAPERS

1

DOWNLOADS

86

TOTAL CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America's Businessto-Business Sector

Number of pages: 35 Posted: 11 Sep 2025
Juan Bustamante, Juan Carlos Sosa-Varela, Jorge Bullemore-Campbell and Fabiola Monje-Cueto
Tecnológico de Monterrey, Universidad Ana G. Méndez, Universidad de los Andes, Chile - ESE Business School and Universidad Privada Boliviana (UPB)
Downloads 86 (803,225)

Abstract:

Loading...

Customer Relationship Management, Resource Based View, Systems Theory, CRM Capabilities, Customer Retention, Sales