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Asdren Toska

South East European University (SEEU)

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Digital Content Marketing and EWOM: A Mediational Serial Approach

Business Systems Research Journal, volume 14, issue 2, 2023[10.2478/bsrj-2023-0010]
Posted: 29 Sep 2025
AAB College, South East European University, South East European University (SEEU), University of Sousse and South East European University (SEEU)

Abstract:

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Brand Awareness, Customer Engagement, Customer Retention, Digital Content Marketing, E-WOM, Purchase Intention