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Jusuf Zeqiri

South East European University

Ilindenska nn

Tetovo, 1200

Macedonia

  • South East European University

SCHOLARLY PAPERS

6

DOWNLOADS

68

TOTAL CITATIONS

0

Ideas:
“  I recently work on papers related with marketing research. I am doing research on effects of ethno marketing elements on consumer buying behavior. I am working also on a project in order to find out the impact of Halal standards and country of origin of products on consumer buying decision.  ”

  • South East European University

Scholarly Papers (6)

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1.

The Role of Entrepreneurial Marketing and Digital Transformation on Women’s Entrepreneurial Intentions in Kosovo

Number of pages: 27 Posted: 29 Sep 2025
Arta Istrefi, Jusuf Zeqiri, Vjollca Hasani and Marcos Komodromos
South East European University (SEEU), South East European University, AAB College and University of Nicosia
Downloads 68 (924,743)

Abstract:

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Entrepreneurial Marketing, Digital Transformation, Women Entrepreneur, Women Entrepreneurial Intention, Kosovo

2.

The Impact of Social Media Marketing on Brand Awareness, Brand Engagement and Purchase Intention in Emerging Economies

Posted: 01 Oct 2025
Jusuf Zeqiri, Paul Sergius Koku, Costinel Dobre, Anca-Maria Milovan, Vjollca Hasani and Tetiana Paientko
South East European University, Florida Atlantic University, West University of Timisoara, West University of Timisoara, AAB College and Berlin University of Applied Sciences

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Social Media Marketing, Consumer Brand Engagement, Brand Awareness, Purchase Intention, Emerging Economies

3.

The Influence of Green Marketing on Behavior: How Knowledge, Attitudes, and Interaction Mediate the Intention to Engage in Green Practices

D. Vrontis et al. (eds.), Business in a Turbulent Era, Volume II, Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, 2025;  https://doi.org/10.1007/978-3-031-89806-8_7 [undefined]
Posted: 29 Sep 2025
Jusuf Zeqiri, Marcos Komodromos, Vjollca Hasani, Sara El-Deeb and Mirjana Pejić Bach
South East European University, University of Nicosia, AAB College, German University in Cairo (GUC), Cairo, Egyp and University of Zagreb - Faculty of Economics & Business

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4.

Education and Enterprising Profile of Young Community: Evidence from a Transition Country

Journal of Enterprising Communities: People and Places in the Global Economy, volume 17, issue 2, 2021[10.1108/JEC-11-2021-0153]
Posted: 29 Sep 2025
Vjollca Hasani, Jusuf Zeqiri, Kumrije Gagica, Kimberly C. Gleason and Sadudin Ibraimi
AAB College, South East European University, Ss. Cyril and Methodius University, American University of Sharjah and South-East European University

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Entrepreneurial Education, Perceived Behavioral Control, Kosovo, Subjective Norms, Personal Attitude

5.

Digital Content Marketing and EWOM: A Mediational Serial Approach

Business Systems Research Journal, volume 14, issue 2, 2023[10.2478/bsrj-2023-0010]
Posted: 29 Sep 2025
Vjollca Hasani, Jusuf Zeqiri, Teodora Todorovik, Dhouha Jaziri and Asdren Toska
AAB College, South East European University, South East European University (SEEU), University of Sousse and South East European University (SEEU)

Abstract:

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Brand Awareness, Customer Engagement, Customer Retention, Digital Content Marketing, E-WOM, Purchase Intention

6.

The Motivating Pull and Push Factors on the Performance of Mompreneurs Projects: Educational and Training Barriers as a Moderating Variable

Int. J. Environment, Workplace and Employment, Vol. 7, No. 4, 2023
Posted: 29 Sep 2025
Alaa Ahmad Al-Nuimat, Baker Ahmad Alserhan, Jusuf Zeqiri, Vjollca Hasani and Marcos Komodromos
Green Entrepreneurship Program Officer, Princess Sumaya University for Technology, South East European University, AAB College and University of Nicosia

Abstract:

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Mompreneurs, Push-Pull Theory, Business Performance, Motivation, Educational and Training Barriers