Zona Industriale Prishtine-Fushe Kosove
Prishtine, AL Kosovo 10000
Kosovo
http://www.aab-edu.net/
AAB College
The Role of Entrepreneurial Marketing and Digital Transformation on Women’s Entrepreneurial Intentions in Kosovo
Entrepreneurial Marketing, Digital Transformation, Women Entrepreneur, Women Entrepreneurial Intention, Kosovo
Social Media Marketing, Consumer Brand Engagement, Brand Awareness, Purchase Intention, Emerging Economies
Education and Enterprising Profile of Young Community: Evidence from a Transition Country
Entrepreneurial Education, Perceived Behavioral Control, Kosovo, Subjective Norms, Personal Attitude
Brand Awareness, Customer Engagement, Customer Retention, Digital Content Marketing, E-WOM, Purchase Intention