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The Influence of Green Marketing on Behavior: How Knowledge, Attitudes, and Interaction Mediate the Intention to Engage in Green Practices

D. Vrontis et al. (eds.), Business in a Turbulent Era, Volume II, Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business, 2025; https://doi.org/10.1007/978-3-031-89806-8_7 [undefined]

Posted: 29 Sep 2025

Jusuf Zeqiri, Marcos Komodromos, Vjollca Hasani, Sara El-Deeb and Mirjana Pejić Bach

South East European University, University of Nicosia, AAB College, German University in Cairo (GUC), Cairo, Egyp and University of Zagreb - Faculty of Economics & Business

Sara El-Deeb

German University in Cairo (GUC), Cairo, Egyp

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The Influence of Green Marketing on Behavior: How Knowledge, Attitudes, and Interaction Mediate the Intention to Engage in Green Practices

Abstract: