Silke Michalski

University of Fribourg (Switzerland) - Faculty of Economics and Social Science

Dr. Silke Michalski

Fribourg, CH 1700

Switzerland

  • University of Fribourg (Switzerland) - Faculty of Economics and Social Science

SCHOLARLY PAPERS

2

DOWNLOADS

725

TOTAL CITATIONS

0

Scholarly Papers (2)

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1.

What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of pages: 14 Posted: 13 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 567 (105,366)

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Identity Salience, Identity Theory, Literature Review, Nonprofit Marketing, Relationship Marketing

2.

The Role of Identification in Eliciting Social Movement Participation: A Conceptual Framework

Universite de Fribourg Suisse Working Paper No. 1/2007
Number of pages: 34 Posted: 18 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 158 (404,860)

Abstract:

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Identification Theory, Identity Theory, Identity Salience, Nonprofit Management, Social Movement