Silke Michalski

University of Fribourg (Switzerland) - Faculty of Economics and Social Science

Dr. Silke Michalski

Fribourg, CH 1700

Switzerland

SCHOLARLY PAPERS

2

DOWNLOADS

623

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of pages: 14 Posted: 13 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 510 (54,015)

Abstract:

Loading...

Identity Salience, Identity Theory, Literature Review, Nonprofit Marketing, Relationship Marketing

2.

The Role of Identification in Eliciting Social Movement Participation: A Conceptual Framework

Universite de Fribourg Suisse Working Paper No. 1/2007
Number of pages: 34 Posted: 18 Jun 2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 113 (243,497)

Abstract:

Loading...

Identification Theory, Identity Theory, Identity Salience, Nonprofit Management, Social Movement