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Nie Jiajia

Southwest Jiaotong University

No. 111, Sec. North 1, Er-Huan Rd.

Chengdu

Chengdu, Sichuan 610031

China

  • Southwest Jiaotong University

SCHOLARLY PAPERS

3

DOWNLOADS

28

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

Game of Brands: Managing Brand Spillover in a Co-opetitve Supply Chain

Number of pages: 19 Posted: 25 Apr 2024 Last Revised: 21 Sep 2025
Yinliang (Ricky) Tan, Ling Zhong and Nie Jiajia
China Europe International Business School (CEIBS), Southwest Jiaotong University and Southwest Jiaotong University
Downloads 28 (1,399,036)

Abstract:

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Co-opetitive Supply Chain,Sourcing Strategy, Outsourcing,In-house Production,Brand Spillover

2.

The Strategic Use of Blockchain Technology to Anti-Counterfeiting in the Luxury Goods Market

Posted: 13 Dec 2023
Shu Wang, Nie Jiajia, Dun Liu, Shu Zhang and Yu Zhou
Southwest Jiaotong University, Southwest Jiaotong University, Southwest Jiaotong University, Chongqing University and Chongqing University - School of Economy and Business Administration

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Luxury goods; Counterfeit; Deception; Non-deception; Blockchain technology

3.

Unlocking Profits in Generative AI: The Impact of Social Learning on Product Versioning Strategies

Posted: 10 Nov 2023 Last Revised: 07 May 2025
Yinliang (Ricky) Tan, Michelle Y. Lu, Nie Jiajia and Ling Zhong
China Europe International Business School (CEIBS), China Europe International Business School (CEIBS), Southwest Jiaotong University and Southwest Jiaotong University

Abstract:

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Generative AI; Social Learning; Versioning