Piracy and the Demand for Films: Analysis of Piracy Behavior in French Universities

13 Pages Posted: 13 Jun 2008  

David Bounie

Telecom ParisTech

Patrick Waelbroeck

Telecom ParisTech

Marc Bourreau

Telecom ParisTech; CREST

Abstract

The purpose of this article is to identify which, if any, segments of the movie business have suffered from digital piracy. We use a sample of 620 university members including undergraduate students, graduate students and professors to assess the effect of digital piracy on legal demand. A large percentage of respondents get pirated movies from a variety of channels (on P2P networks, intranet, by physical means. . . ). Surprisingly, approximately one third of the pirates declared that watching pirated movies increased their demand for films (for instance, it led them to rent or purchase videos that they would not have rented or purchased otherwise). Using regressions analysis, we find no impact of piracy on theater attendance, and a strong impact on video rentals and purchases. However, movie piracy has no impact on video rentals for respondents who use pre-paid pricing schemes at video-stores.

Keywords: Piracy, Demand, French Universities

Suggested Citation

Bounie, David and Waelbroeck, Patrick and Bourreau, Marc, Piracy and the Demand for Films: Analysis of Piracy Behavior in French Universities. Review of Economic Research on Copyright Issues, Vol. 3, No. 2, pp. 15-27, 2006. Available at SSRN: https://ssrn.com/abstract=1144313

David Bounie (Contact Author)

Telecom ParisTech ( email )

46 rue Barrault
F-75634 Paris, Cedex 13
France

Patrick Waelbroeck

Telecom ParisTech ( email )

46 rue Barrault
F-75634 Paris, Cedex 13
France

Marc Bourreau

Telecom ParisTech ( email )

46, rue Barrault
Paris Cedex 13, F-75634
France

CREST

15 Boulevard Gabriel Peri
Malakoff Cedex, 1 92245
France

Paper statistics

Downloads
289
Rank
82,946
Abstract Views
2,371