Piracy and the Demand for Films: Analysis of Piracy Behavior in French Universities

13 Pages Posted: 13 Jun 2008

Abstract

The purpose of this article is to identify which, if any, segments of the movie business have suffered from digital piracy. We use a sample of 620 university members including undergraduate students, graduate students and professors to assess the effect of digital piracy on legal demand. A large percentage of respondents get pirated movies from a variety of channels (on P2P networks, intranet, by physical means. . . ). Surprisingly, approximately one third of the pirates declared that watching pirated movies increased their demand for films (for instance, it led them to rent or purchase videos that they would not have rented or purchased otherwise). Using regressions analysis, we find no impact of piracy on theater attendance, and a strong impact on video rentals and purchases. However, movie piracy has no impact on video rentals for respondents who use pre-paid pricing schemes at video-stores.

Keywords: Piracy, Demand, French Universities

Suggested Citation

Bounie, David and Waelbroeck, Patrick and Bourreau, Marc, Piracy and the Demand for Films: Analysis of Piracy Behavior in French Universities. Review of Economic Research on Copyright Issues, Vol. 3, No. 2, pp. 15-27, 2006, Available at SSRN: https://ssrn.com/abstract=1144313

David Bounie (Contact Author)

Télécom Paris ( email )

19 Place Marguerite Perey
Palaiseau, 91120
France

Patrick Waelbroeck

Télécom Paris ( email )

19 Place Marguerite Perey
Palaiseau, 91120
France

Marc Bourreau

Telecom ParisTech ( email )

46, rue Barrault
Paris Cedex 13, F-75634
France

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