The First-Order Approach to Merger Analysis

American Economic Journal: Microeconomics, Forthcoming

Harvard Economics Department Working Paper

32 Pages Posted: 20 Feb 2011 Last revised: 6 Apr 2013

Sonia Jaffe

University of Chicago

E. Glen Weyl

Microsoft Research New York City; Princeton University - Julis Rabinowitz Center for Public Policy and Finance

Date Written: January 7, 2013

Abstract

Using information local to the pre-merger equilibrium, we derive approximations of the expected changes in prices and welfare generated by a merger. We extend the pricing pressure approach of recent work to allow for non-Bertrand conduct, adjusting the diversion ratio and incorporating the change in anticipated accommodation. To convert pricing pressures into quantitative estimates of price changes, we multiply them by the merger pass-through matrix, which (under conditions we specify) is approximated by the pre-merger rate at which cost increases are passed through to prices. Weighting the price changes by quantities gives the change in consumer surplus.

Keywords: horizontal merger guidelines, comparative statics, local approximation

JEL Classification: D43, K21, L41

Suggested Citation

Jaffe, Sonia and Weyl, Eric Glen, The First-Order Approach to Merger Analysis (January 7, 2013). American Economic Journal: Microeconomics, Forthcoming; Harvard Economics Department Working Paper. Available at SSRN: https://ssrn.com/abstract=1765024 or http://dx.doi.org/10.2139/ssrn.1765024

Sonia Jaffe

University of Chicago ( email )

1101 East 58th Street
Chicago, IL 60637
United States

Eric Glen Weyl (Contact Author)

Microsoft Research New York City ( email )

641 Avenue of the Americas
7th Floor
New York, NY 10011
United States
8579984513 (Phone)

HOME PAGE: http://www.glenweyl.com

Princeton University - Julis Rabinowitz Center for Public Policy and Finance ( email )

Princeton University
Princeton, NJ 08544-1021
United States

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