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Virtual Marketing in Virtual Enterprises

International Marketing Management Conference (IRMMC), 2008

12 Pages Posted: 8 Apr 2011  

Nader Ale Ebrahim

Centre for Research Services, Institute of Management and Research Services (IPPP), University of Malaya (UM); University of Malaya (UM) - Department of Engineering Design and Manufacture

Hamid A. Fattahi

The R&D Fund of Industries and Mines

Arash Golnam

The Society of Iranian Industries & Mines - Research & Development Centers

Date Written: January 22, 2008

Abstract

Virtualization caused tremendous evolution in the economics of marketing channels, patterns of physical distribution and the structure of distributors and developed a new concept that is known as virtual marketing (VM). VM combines the powerful technologies of interactive marketing and virtual reality. Virtual enterprise (VE) refers to an organization not having a clear physical locus. In other words, VE is an organization distributed geographically and whose work is coordinated through electronic communications. It should be mentioned that here VE encompasses all other similar phrases like Virtual company, virtual corporation, etc. One of the greatest challenges facing business owners and managers both for traditional and virtual organizations is finding a way to cost-effectively communicate frequently and consistently with their target markets; and the virtual marketing perform this function at the best possible. In this paper, we focus on the concept of Virtual marketing in virtual enterprises.

Keywords: Virtuality, Virtual Marketing, Virtual Enterprise

JEL Classification: L1, L11, L7, M11, M12, M1, M54, Q32, Q31, O1, O3, O32, P24, P42

Suggested Citation

Ale Ebrahim, Nader and Fattahi, Hamid A. and Golnam, Arash, Virtual Marketing in Virtual Enterprises (January 22, 2008). International Marketing Management Conference (IRMMC), 2008. Available at SSRN: https://ssrn.com/abstract=1803771

Nader Ale Ebrahim (Contact Author)

Centre for Research Services, Institute of Management and Research Services (IPPP), University of Malaya (UM) ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
University of Malaya (UM)
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

HOME PAGE: http://https://umresearch.um.edu.my/

University of Malaya (UM) - Department of Engineering Design and Manufacture ( email )

Kuala Lumpur, 50603
Malaysia

Hamid A. Fattahi

The R&D Fund of Industries and Mines ( email )

Iran

Arash Golnam

The Society of Iranian Industries & Mines - Research & Development Centers ( email )

Tehran
Iran

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