68 Pages Posted: 2 Oct 2012 Last revised: 11 Sep 2016
Date Written: September 9, 2016
Many methods for reducing implicit prejudice have been identified, but little is known about their relative effectiveness. We held a research contest to experimentally compare interventions for reducing the expression of implicit racial prejudice. Teams submitted seventeen interventions that were tested an average of 3.70 times each in four studies (total N = 17,021), with rules for revising interventions between studies. Eight of seventeen interventions were effective at reducing implicit preferences for Whites compared to Blacks, particularly ones that provided experience with counterstereotypical exemplars, used evaluative conditioning methods, and provided strategies to override biases. The other nine interventions were ineffective, particularly ones that engaged participants with others’ perspectives, asked participants to consider egalitarian values, or induced a positive emotion. The most potent interventions were ones that invoked high self-involvement or linked Black people with positivity and White people with negativity. No intervention consistently reduced explicit racial preferences. Furthermore, intervention effectiveness only weakly extended to implicit preferences for Asians and Hispanics.
Keywords: attitudes, racial prejudice, implicit social cognition, malleability, Implicit Association Test, psychology, prejudice
Suggested Citation: Suggested Citation
Lai, Calvin K. and Marini, Maddalena and Lehr, Steven A. and Cerruti, Carlo and Shin, Jiyun Elizabeth L. and Joy-Gaba, Jennifer and Ho, Arnold K. and Teachman, Bethany A. and Wojcik, Sean P. and Koleva, Sena and Frazier, Rebecca S. and Heiphetz, Larisa and Chen, Eva E. and Turner, Rhiannon N. and Haidt, Jonathan and Kesebir, Selin and Hawkins, Carlee Beth and Schaefer, Hillary S. and Rubichi, Sandro and Sartori, Giuseppe and Dial, Christopher M. and Sriram, N. and Banaji, Mahzarin R. and Nosek, Brian A., Reducing Implicit Racial Preferences: I. A Comparative Investigation of 17 Interventions (September 9, 2016). Available at SSRN: https://ssrn.com/abstract=2155175 or http://dx.doi.org/10.2139/ssrn.2155175