Regulation of Tobacco, Alcohol and Food Advertising in Australia -- The Food Pyramid Meets the Regulatory Pyramid: Responsive Regulation of Food Advertising to Children

34 Pages Posted: 2 May 2015 Last revised: 4 May 2015

See all articles by Belinda Reeve

Belinda Reeve

The University of Sydney Law School

Date Written: May 1, 2015

Abstract

This chapter forms part of a thesis submitted in fulfilment of the requirements of a PhD from the Faculty of Law, University of Sydney.

This chapter introduces the regulatory regimes governing tobacco, alcohol and food advertising in Australia, with a particular focus on advertising to children. The chapter moves from discussion of the strongest and most restrictive forms of regulation to the weakest and most permissive. First, I describe legislative restrictions on advertising, including consumer protection laws, tobacco control legislation, and state-level food laws. Second, I outline the co-regulatory scheme established by the Broadcasting Services Act 1992 (Cth) for television and radio advertising. Third, I discuss the self-regulatory system created by the Australian Association of National Advertisers (AANA). Last, I describe a series of product-specific codes created by industry representative bodies, which include the RCMI and QSRI and the Alcohol Beverages Advertising (and Packaging) Code (ABAC) (with the former being the main focus of this thesis).

Keywords: tobacco, food, alcohol, advertising, regulation, broadcasting, self-regulation

JEL Classification: K10, K30, K32

Suggested Citation

Reeve, Belinda, Regulation of Tobacco, Alcohol and Food Advertising in Australia -- The Food Pyramid Meets the Regulatory Pyramid: Responsive Regulation of Food Advertising to Children (May 1, 2015). Sydney Law School Research Paper No. 15/34, Available at SSRN: https://ssrn.com/abstract=2601215

Belinda Reeve (Contact Author)

The University of Sydney Law School ( email )

New Law Building, F10
The University of Sydney
Sydney, NSW 2006
Australia

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