Defining Problems and Opportunities in New Product Development (Part 1)
2 Pages Posted: 28 Aug 2017
Abstract
Developing new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.
Excerpt
UVA-OM-1579
Aug. 11, 2017
Defining Problems and Opportunities in New Product Development (Part 1)
Developing new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities. The user is at the center of this process as shown in Figure 1.
Figure 1. The new product development cycle.
Source: Created by author.
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Keywords: user interaction, new product development
Suggested Citation: Suggested Citation
Raul O. Chao
University of Virginia - Darden School of Business ( email )
P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-982-2681 (Phone)