More than the Sum of Its Parts – Towards Identifying Preferred Game Design Element Combinations in Learning Management Systems

Schöbel, S.; Ernst, S. -J.; Söllner, M. & Leimeister, J. M. (2017): More than the Sum of its Parts – Towards Identifying Preferred Game Design Element Combinations in Learning Management Systems. In: International Conference on Information Systems (ICIS). Seoul, South Korea., Forthcoming

13 Pages Posted: 27 Sep 2017

See all articles by Sofia Schöbel

Sofia Schöbel

University of Kassel

Sissy-Josefina Ernst

University of Kassel

Matthias Söllner

University of Kassel - Information Systems

J. M. Leimeister

University of St. Gallen; University of Kassel - Information Systems

Date Written: December 15, 2017

Abstract

Gamification refers to the use and combination of game design elements in a non-entertainment-based context. Despite the preliminary success of gamification, nowadays the concept faces some criticism. Most gamification projects do not consider context characteristics and implement elements without considering user needs. This can be observed in the inconsistent combination of elements and the varying results of research studies. Consequently, we aim to identify which element combinations users of learning management systems prefer. To achieve our goal, we plan to use a conjoint analysis which allows us to evaluate different element combinations. Based on our results, we expect to better understand the meaning of elements, and therefore, how gamification motivates users. As a practical contribution, we provide insights on how to combine elements against the backdrop of user preferences and context characteristics. Our theoretical contribution is to be able to explain users’ motivational structures by analyzing specific elements and combinations.

Suggested Citation

Schöbel, Sofia and Ernst, Sissy-Josefina and Söllner, Matthias and Leimeister, Jan Marco, More than the Sum of Its Parts – Towards Identifying Preferred Game Design Element Combinations in Learning Management Systems (December 15, 2017). Schöbel, S.; Ernst, S. -J.; Söllner, M. & Leimeister, J. M. (2017): More than the Sum of its Parts – Towards Identifying Preferred Game Design Element Combinations in Learning Management Systems. In: International Conference on Information Systems (ICIS). Seoul, South Korea., Forthcoming, Available at SSRN: https://ssrn.com/abstract=3042161 or http://dx.doi.org/10.2139/ssrn.3042161

Sofia Schöbel

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Straße 1
34109 Kassel, Hessen 34127
Germany

Sissy-Josefina Ernst

University of Kassel ( email )

Fachbereich 05
Nora-Platiel-Straße 1
34109 Kassel, Hessen 34127
Germany

Matthias Söllner

University of Kassel - Information Systems ( email )

Nora-Platiel 4
Kassel, 34127
Germany

Jan Marco Leimeister (Contact Author)

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

University of Kassel - Information Systems ( email )

Nora-Platiel 4
Kassel, 34127
Germany

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