Gender (Still) Matters in Business School

Journal of Marketing Research

49 Pages Posted: 12 Jan 2021 Last revised: 2 Feb 2021

See all articles by Aradhna Krishna

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Date Written: December 9, 2020

Abstract

This research documents systematic gender performance differences (GPD) at a top business school using a unique administrative dataset and survey of students. The findings show that women’s grades are 11% of a standard deviation lower in quantitative courses than those of men with similar academic aptitude and demographics, and men’s grades are 23% of a standard deviation lower in nonquantitative courses than those of comparable women. The authors discuss and test for different reasons for this finding. They show that a female instructor significantly cuts down GPD for quantitative courses by raising the relative grades of female students. In addition, female instructors increase women’s interest and performance expectations in these courses and are perceived as role models by their female students. These results provide support for a gender stereotype process for GPD and show that faculty can serve as powerful exemplars to challenge gender stereotypes and increase student achievement. The authors discuss several important implications of these findings for business schools and for society.

Keywords: gender gap, education, business school

JEL Classification: J16

Suggested Citation

Krishna, Aradhna and Orhun, A. Yesim, Gender (Still) Matters in Business School (December 9, 2020). Journal of Marketing Research, Available at SSRN: https://ssrn.com/abstract=3737091 or http://dx.doi.org/10.2139/ssrn.3737091

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States

A. Yesim Orhun (Contact Author)

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States

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