Gender (Still) Matters in Business School
Journal of Marketing Research
49 Pages Posted: 12 Jan 2021 Last revised: 2 Feb 2021
Date Written: December 9, 2020
Abstract
This research documents systematic gender performance differences (GPD) at a top business school using a unique administrative dataset and survey of students. The findings show that women’s grades are 11% of a standard deviation lower in quantitative courses than those of men with similar academic aptitude and demographics, and men’s grades are 23% of a standard deviation lower in nonquantitative courses than those of comparable women. The authors discuss and test for different reasons for this finding. They show that a female instructor significantly cuts down GPD for quantitative courses by raising the relative grades of female students. In addition, female instructors increase women’s interest and performance expectations in these courses and are perceived as role models by their female students. These results provide support for a gender stereotype process for GPD and show that faculty can serve as powerful exemplars to challenge gender stereotypes and increase student achievement. The authors discuss several important implications of these findings for business schools and for society.
Keywords: gender gap, education, business school
JEL Classification: J16
Suggested Citation: Suggested Citation