The Mastercard Digital Engine ^TM: Using AI to Spot Micro Trends for Effective Customer Engagement

Abstract

Raja Rajamannar, chief marketing and communications officer of Mastercard, describes the dwindling of consumer attention and explains how marketers can follow Mastercard’s example and use emerging AI technology to engage consumers meaningfully, authentically, and in real time.

Keywords: Artificial intelligence (AI), Mastercard Digital Engine, ad blocker, micro trend, customer engagement