Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data

8 Pages Posted: 10 Oct 2023

See all articles by P. K. Kannan

P. K. Kannan

University of Maryland - Robert H. Smith School of Business

Yi Yang

HKUST Business School

Kunpeng Zhang

University of Maryland - Robert H. Smith School of Business

Date Written: 2023

Abstract

P.K. Kannan, Yi Yang, and Kunpeng Zhang describe their method for using AI to map and analyze the structure of social media engagement, which spans thousands of brands in different categories. By using this method, managers can extract valuable information about customers, trends, ties to other firms, and impending opportunities or threats.

Keywords: Artificial intelligence (AI), AI-Based Deep Network Representation Learning, Proximal Brands

Suggested Citation

Kannan, P. K. and Yang, Yi and Zhang, Kunpeng, Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data (2023). Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023, Available at SSRN: https://ssrn.com/abstract=4597322

P. K. Kannan (Contact Author)

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

Yi Yang

HKUST Business School ( email )

Clearwater Bay
Kowloon, 999999
Hong Kong

Kunpeng Zhang

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

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