Download This PaperUnlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data
8 Pages Posted: 10 Oct 2023
Date Written: 2023
Abstract
P.K. Kannan, Yi Yang, and Kunpeng Zhang describe their method for using AI to map and analyze the structure of social media engagement, which spans thousands of brands in different categories. By using this method, managers can extract valuable information about customers, trends, ties to other firms, and impending opportunities or threats.
Keywords: Artificial intelligence (AI), AI-Based Deep Network Representation Learning, Proximal Brands
Suggested Citation: Suggested Citation
Kannan, P. K. and Yang, Yi and Zhang, Kunpeng, Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data (2023). Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023, Available at SSRN: https://ssrn.com/abstract=4597322
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