Kunpeng Zhang

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

4

DOWNLOADS

513

TOTAL CITATIONS

0

Scholarly Papers (4)

1.

The Vicious Cycle of Responding to Negative Comments on Social Media Brand Pages: A Quasi-Experiment with Facebook Policy Change and Machine Learning

Fox School of Business Research Paper
Number of pages: 61 Posted: 02 Oct 2019
Yuchi Zhang, Kunpeng Zhang and Xueming Luo
affiliation not provided to SSRN, University of Maryland - Robert H. Smith School of Business and Temple University
Downloads 205 (309,747)

Abstract:

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social media, social negative word of mouth, policy change, machine learning, management response

2.

Time to Stop? An Empirical Investigation on the Consequences of Canceling Monetary Incentives on a Digital Platform

Information Systems Research, Forthcoming
Number of pages: 40 Posted: 21 Jan 2022 Last Revised: 20 May 2024
The Chinese University of Hong Kong (CUHK) - CUHK Business School, Tsinghua University - School of Public Policy and Management, Tsinghua University, University of Maryland - Robert H. Smith School of Business and University of Florida - Warrington College of Business Administration
Downloads 147 (414,953)

Abstract:

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monetary rewards, canceling incentives, heterogeneity, platforms

3.

From West to the Rest: Growing Dispersion of AI Jobs in America

White Paper #1 January 2024
Number of pages: 22 Posted: 22 Feb 2024
University of Maryland - Robert H. Smith School of Business, LinkUp, Outrigger Group, University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 112 (516,246)

Abstract:

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AI Maps, AI Jobs, AI Labor Market, Geographic Dispersion

4.

Unlocking Deeper Insights into Customer Engagement Through AI-Powered Analysis of Social Media Data

Management and Business Review, Vol. 3, No. 1 & 2, Winter and Spring 2023
Number of pages: 8 Posted: 10 Oct 2023
P. K. Kannan, Yi Yang and Kunpeng Zhang
University of Maryland - Robert H. Smith School of Business, HKUST Business School and University of Maryland - Robert H. Smith School of Business
Downloads 49 (815,942)

Abstract:

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Artificial intelligence (AI), AI-Based Deep Network Representation Learning, Proximal Brands