Carbon information, pricing, and bans. Evidence from a field experiment

52 Pages Posted: 27 Nov 2023 Last revised: 24 Jan 2024

See all articles by Yurii Handziuk

Yurii Handziuk

HEC Paris - Finance Department

Stefano Lovo

HEC Paris - Finance Department

Date Written: October 25, 2023

Abstract

How to reduce greenhouse gas emissions due to individual consumption patterns? Our findings from a large-scale field experiment at a university canteen suggest that providing information on dishes' carbon footprint alone has no significant impact on users' habits. Instead, consumers voluntarily shift toward low-carbon footprint dishes only when carbon footprint information is coupled with a pricing system where dish prices and the carbon footprint of the dishes are positively correlated. Our work also suggests that a simple and effective way to reduce the carbon footprint of consumption is to regulate the supply by replacing high-carbon dishes with equally nourishing low-carbon dishes.

Keywords: Food carbon footprint, carbon information, CO2 pricing.

JEL Classification: D12, D78, M31, Q50

Suggested Citation

Handziuk, Yurii and Lovo, Stefano, Carbon information, pricing, and bans. Evidence from a field experiment (October 25, 2023). HEC Paris Research Paper No. FIN-2023-1493, Available at SSRN: https://ssrn.com/abstract=4612145 or http://dx.doi.org/10.2139/ssrn.4612145

Yurii Handziuk

HEC Paris - Finance Department ( email )

France

Stefano Lovo (Contact Author)

HEC Paris - Finance Department ( email )

1 rue de la Liberation
Jouy-en-Josas Cedex, 78351
France

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
112
Abstract Views
462
Rank
452,622
PlumX Metrics